METHODS AND SYSTEMS FOR MOBILE AD TARGETING
First Claim
1. A method, comprising:
- determining, by an advertising server having a memory component for storing computer-executable instructions and a processor for accessing the memory component and for performing the method, information associated with one or more applications installed on a user'"'"'s computing device;
determining, by the advertising server, one or more of a name, category, or a manufacturer associated with the one or more applications;
selecting, by the advertising server, one or more advertisements based at least in part on the determined one or more name, category, or manufacturer associated with the one or more applications;
transmitting, by the advertising server, the one or more advertisements to the user'"'"'s computing device for production in the user'"'"'s computing device.
3 Assignments
0 Petitions
Accused Products
Abstract
Among other disclosed subject matter, a computer-implemented method for providing audience targeting for advertisements is disclosed. The method includes determining information associated with one or more applications installed on a user'"'"'s computing device. The method further includes determining one or more names, categories, or manufacturers associated with the one or more installed applications. Additionally, the method includes selecting one or more advertisements based at least in part on the determined one or more name, category, or manufacturer associated with the one or more applications. The method includes transmitting the one or more advertisements to the user'"'"'s computing device for production in the user'"'"'s computing device.
55 Citations
31 Claims
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1. A method, comprising:
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determining, by an advertising server having a memory component for storing computer-executable instructions and a processor for accessing the memory component and for performing the method, information associated with one or more applications installed on a user'"'"'s computing device; determining, by the advertising server, one or more of a name, category, or a manufacturer associated with the one or more applications; selecting, by the advertising server, one or more advertisements based at least in part on the determined one or more name, category, or manufacturer associated with the one or more applications; transmitting, by the advertising server, the one or more advertisements to the user'"'"'s computing device for production in the user'"'"'s computing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 15)
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13. A method, comprising:
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determining, by an advertising server having a memory component for storing computer-executable instructions and a processor for accessing the memory component and for performing the method, information associated with an application that is currently active in a user'"'"'s mobile computing device; determining, by the advertising server, one or more of a name, category, or a manufacturer associated with the determined application; selecting, by the advertising server, one or more advertisements based at least in part on the determined one or more name, category, or manufacturer associated with the determined application; and transmitting, by the advertising server, the one or more advertisements to the user'"'"'s computing device for production in the user'"'"'s computing device, the production of the one or more advertisements being in conjunction with the active application.
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14. A method, comprising:
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determining, by an advertising server having a memory component for storing computer-executable instructions and a processor for accessing the memory component and for performing the method, information associated with one or more applications installed in a user'"'"'s mobile computing device; determining, by the advertising server, one or more of a name, category, or a manufacturer associated with the determined one or more applications; selecting, by the advertising server, a first subset of applications from the determined one or more applications, the first subset of applications being associated with a given category of applications; determining whether a number of the first subset of applications is over a given threshold; based on the number being over the threshold, transmitting one or more advertisements to the user'"'"'s computing device, the one or more advertisements based at least in part on the given category.
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16. A method, comprising:
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determining, by an advertising server having a memory component for storing computer-executable instructions and a processor for accessing the memory component and for performing the method, information associated with one or more applications installed in a user'"'"'s mobile computing device; determining, by the advertising server, one or more of a name, category, or a manufacturer associated with the determined one or more applications; selecting, by the advertising server, a first subset of applications from the determined one or more applications, the first subset of applications being associated applications that have been determined to be active in the user'"'"'s computing device for at least a threshold period over a given period of time; determining, by the advertising server, a usage pattern of the first subset of applications; determining, by the advertising server, a profile for the user based at least in part on the determined usage pattern of the user; transmitting one or more advertisements to the user'"'"'s computing device, the one or more advertisements based at least in part on the determined profile.
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17. A system, comprising:
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at least one memory storing computer-executable instructions; and at least one processor configured to access the at least one memory and execute the computer-executable instructions to perform a set of acts, the acts including; determining information associated with one or more applications installed on a user'"'"'s computing device; determining one or more of a name, category, or a manufacturer associated with the one or more applications; selecting one or more advertisements based at least in part on the determined one or more name, category, or manufacturer associated with the one or more applications; transmitting the one or more advertisements to the user'"'"'s computing device for production in the user'"'"'s computing device. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. One or more computer-readable media storing computer-executable instructions that, when executed by at least one processor, configure the at least one processor to perform operations corresponding to a method for monitoring domains, the method comprising:
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determining information associated with an application that is currently active in a user'"'"'s mobile computing device; determining one or more of a name, category, or a manufacturer associated with the determined application; selecting one or more advertisements based at least in part on the determined one or more name, category, or manufacturer associated with the determined application; and transmitting the one or more advertisements to the user'"'"'s computing device for production in the user'"'"'s computing device, the production of the one or more advertisements being in conjunction with the active application.
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30. One or more computer-readable media storing computer-executable instructions that, when executed by at least one processor, configure the at least one processor to perform operations corresponding to a method for monitoring domains, the method comprising:
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determining information associated one or more applications installed in a user'"'"'s mobile computing device; determining one or more of a name, category, or a manufacturer associated with the determined one or more applications; selecting a first subset of applications from the determined one or more applications, the first subset of applications being associated with a given category of applications; determining whether a number of the first subset of applications is over a given threshold; and based on the number being over the threshold, transmitting one or more advertisements to the user'"'"'s computing device, the one or more advertisements based at least in part on the given category. - View Dependent Claims (31)
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Specification