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PERSONALIZED MOBILE BANKING TRANSACTIONS

  • US 20140074707A1
  • Filed: 08/29/2013
  • Published: 03/13/2014
  • Est. Priority Date: 11/30/2007
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • maintaining payment account information by using a mobile banking application in a mobile device memory included in a mobile device, wherein the mobile banking application is not browser based and is preinstalled or downloaded and installed on the mobile device, the mobile device comprising a mobile device display, a mobile device processor, a mobile device radio interface, and a mobile device wireless fidelity (Wi-Fi) interface;

    exchanging data associated with the mobile banking application with a remote server by using a handheld mobile device transceiver configured to support a mobile wireless communication protocol, wherein the remote server authenticates a user of the handheld mobile device prior to conducting the mobile banking transaction;

    executing the mobile banking application on a handheld mobile device processor, wherein executing the mobile banking application comprises displaying a digital artifact within the mobile banking application generated screen based on user targeting parameters, the mobile banking application screen corresponding to a specific screen, scene, or real estate property.

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