Defining Relevant Content Area Based on Category Density
First Claim
1. A method comprising:
- receiving, using one or more computing devices, a search request from a user;
determining, using the one or more computing devices, a business category based on the search request;
determining, using the one or more computing devices, a location associated with the search request, wherein the location is selected from the group comprising an explicit location included in the search request, a location associated with results responsive to the search request, and a location of interest associated with the search request;
determining, using the one or more computing devices, business category density information based at least in part on the determined business category and the location associated with the search request;
determining, using the one or more computing devices, an extent based on business category density information for the location;
determining, using the one or more computing devices, local content to provide to the user based at least in part on the determined extent, the business category, and the location; and
providing for display to the user, using the one or more computing devices, the local content, wherein the local content is provided to the user in addition to the search results.
2 Assignments
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Accused Products
Abstract
A method for defining a relevant area for displaying advertisements based on a category of a user search is disclosed. The method includes receiving a search request from a user; determining a business category based on the search request; determining a location associated with the search request; determining business category density information based at least on the determined business category and the location associated with the search request; determining an extent based on business category density information for the location; determining local content to provide to the user based at least in part on the determined extent, the business category, and the location; and providing for display to the user the local content, wherein the local content is provided to the user in addition to the search results. The location may be explicitly included in the search request, associated with responsive search results, or associated with the search request.
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Citations
20 Claims
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1. A method comprising:
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receiving, using one or more computing devices, a search request from a user; determining, using the one or more computing devices, a business category based on the search request; determining, using the one or more computing devices, a location associated with the search request, wherein the location is selected from the group comprising an explicit location included in the search request, a location associated with results responsive to the search request, and a location of interest associated with the search request; determining, using the one or more computing devices, business category density information based at least in part on the determined business category and the location associated with the search request; determining, using the one or more computing devices, an extent based on business category density information for the location; determining, using the one or more computing devices, local content to provide to the user based at least in part on the determined extent, the business category, and the location; and providing for display to the user, using the one or more computing devices, the local content, wherein the local content is provided to the user in addition to the search results. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system comprising:
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one or more computer processors; and one or more non-transitory computer readable devices that include instructions that, when executed by the one or more computer processors, causes the processors to perform operations, the operations comprising; receiving a search request from a user; determining a business category based on the search request; determining a location associated with the search request, wherein the location is selected from the group comprising an explicit location included in the search request, a location associated with results responsive to the search request, and a location of interest associated with the search request; determining business category density information based at least in part on the determined business category and the location associated with the search request; determining an extent based on business category density information for the location; determining local content to provide to the user based at least in part on the determined extent, the business category, and the location; and providing for display to the user the local content, wherein the local content is provided to the user in addition to the search results. - View Dependent Claims (16, 17)
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18. A method comprising:
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receiving from a user, using one or more computing devices, a search request associated with a location and a business category; determining, using the one or more computing devices, business category density information for the location; determining, using the one or more computing devices, an extent based on business category density information for the location; generating a map, using the one or more computing devices, defining a relevance area based on the extent, wherein the relevance area is an area that the user is presumed to be willing to travel; conducting an auction, using the one or more computing devices, for business entities in the business category located in the relevance area; and providing, for display to the user, using the one or more computing devices, content to the user responsive to the search request based at least in part on the auction. - View Dependent Claims (19, 20)
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Specification