SYSTEM AND METHOD FOR ADDING TARGETED CONTENT IN A WEB PAGE
First Claim
1. A media appliance metaphor residing in non-transitory memory for adding a media function to a Web page downloaded at a processor platform, said metaphor executable by said processor platform and comprising a software device of a graphic representation representing a real world counterpart for display in connection with said Web page.
10 Assignments
0 Petitions
Accused Products
Abstract
A network (20) includes a first processor (22) for maintaining a Web page (34) having an embedded first code module (36) and accessible through a Web address (38). A second processor (24) supports a Web browser (52) for receiving transmission of the Web page (34) and executing the first code module (36). When executed, the first code module (36) issues a first command (93) to retrieve a second code module (90) from a server system (26). The server system (26) includes a database (68) having a service response (162, 176, 186) associated with the Web address (38). A processor (62) assembles the second code module (90) having the service response (162, 176, 186). When the second code module is retrieved, the first code module (36) issues a second command (106) to initiate execution of the second code module (90) to provide added function to the Web page (34).
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Citations
19 Claims
- 1. A media appliance metaphor residing in non-transitory memory for adding a media function to a Web page downloaded at a processor platform, said metaphor executable by said processor platform and comprising a software device of a graphic representation representing a real world counterpart for display in connection with said Web page.
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10. A method of adding targeted content to a web page, the web page being configured to be downloaded from a first processor platform and automatically execute at a second processor platform, wherein the improvement comprises:
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Transmitting from the first processor platform to the second processor platform a first code module configured to automatically execute with the downloaded web page and send at least one command to the first processor platform in response to execution of the first code module; Receiving the at least one command at the first processor platform and causing retrieval of a second code module having the targeted content associated therewith, the targeted content being configured to execute when the second code module is executed; and
;Transmitting the second code module via a network connection to the second processor platform. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification