Systems and Methods of Audience Measurement

• US 20140075018A1
• Filed: 03/26/2013
• Published: 03/13/2014
• Est. Priority Date: 09/11/2012
• Status: Abandoned Application

• Current Assignee: U-Mvpindex LLC
• Original Assignee: Umbel Corporation (U-MVP Holdings LLC)
• Inventors: Maycotte, Higinio O., Orr, Jason, Maycotte, Meredith, Goggans, Nick, Lanier, Troy, Turner, Travis
• Application Number:
  US13/850,779
• Publication Number:
  US 20140075018A1
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A particular method includes receiving, at a computing device including a processor, a first event signal that includes a first browser identifier and first information indicative of a first interaction with respect to a media property. The method also includes determining that the first browser identifier corresponds to a particular user and associating the first event signal with a user profile of the particular user. The method further includes receiving a second event signal that includes a second browser identifier that is different from the first browser identifier and second information indicative of a second interaction with respect to the media property. The method includes determining that the second browser identifier corresponds to the particular user and associating the second event signal with the user profile.

Claims

1. A method comprising:

receiving, at a computing device comprising a processor, a first event signal that includes a first browser identifier and first information indicative of a first interaction with respect to a media property;

determining that the first browser identifier corresponds to a particular user;

associating the first event signal with a user profile of the particular user;

receiving a second event signal that includes a second browser identifier that is different from the first browser identifier and second information indicative of a second interaction with respect to the media property;

determining that the second browser identifier corresponds to the particular user; and

associating the second event signal with the user profile.

2. The method of claim 1, wherein the first interaction is performed via a first device associated with the particular user, wherein the second interaction is performed via a second device associated with the user, and wherein the first device is different from the second device.

3. The method of claim 2, wherein the first device and the second device each comprise a laptop computer, a desktop computer, a mobile phone, a tablet computer, a set-top box, a media player, or any combination thereof.

4. The method of claim 1, wherein the first interaction and the second interaction are performed with respect to a particular website, a particular web page, a particular audio item, a particular video item, a particular textual item, a particular game, or any combination thereof that is associated with the media property.

5. The method of claim 1, wherein the first event signal and the second event signal are each received from a content delivery network (CDN) log, a server log, an application associated with a mobile application software development kit (SDK), an application associated with a web SDK, or any combination thereof.

6. The method of claim 1, wherein the first event signal includes user identification information, and wherein determining that the first browser identifier corresponds to the particular user comprises determining that the user identification information is associated with the particular user.

7. The method of claim 6, wherein the user identification information comprises a social networking registration token, a social networking name, an e-mail address, or any combination thereof.

8. The method of claim 6, further comprising populating the user profile based on data based on the user identification information, the data retrieved from one or more external data sources based on the user identification information.

9. A method comprising:

receiving, at a computing device comprising a processor, a first event signal that includes a first browser identifier and first information indicative of a first interaction with respect to a media property;

determining that the first browser identifier corresponds to a particular user;

associating the first event signal with a user profile of the particular user;

receiving a second event signal that includes a second browser identifier and second information indicative of a second interaction with respect to the media property; and

associating the second event signal with the user profile in response to determining that the second browser identifier matches the first browser identifier.

10. The method of claim 9, further comprising storing the user profile in a database that includes a plurality of user profiles.

11. The method of claim 9, further comprising generating an audience profile of an audience of the media property, wherein generating the audience profile comprises aggregating the user profile with one or more other user profiles of other users that performed interactions with respect to the media property.

12. The method of claim 11, further comprising generating an interface representing the audience profile.

13. The method of claim 12, wherein the interface is operable to segment the audience profile based on one or more qualitative attributes, one or more quantitative attributes, one or more demographic attributes, one or more social attributes, or any combination thereof.

14. The method of claim 12, wherein the interface is operable to display demographics of the audience, interests of the audience, geography of the audience, a persona of the audience, analytics associated with interactions of members of the audience with the media property, a second degree audience, social networking characteristics of the audience, or any combination thereof.

15. The method of claim 11, wherein the media property is one of a plurality of media properties associated with a client, and further comprising aggregating the audience profile with at least one other audience profile associated with at least one other media property associated with the client to generate an aggregated multi-property client audience profile.

16. A method comprising:

generating an interface at a computing device comprising a processor, wherein the interface is generated based on an audience profile of an audience of a media property, wherein the interface represents a plurality of interests of the audience using a plurality of first arcs of a circle, and wherein each of the plurality of first arcs has a length corresponding to a proportion of a corresponding interest relative to the plurality of interests;

receiving a selection of a particular first arc of the plurality of first arcs that represents a particular interest of the plurality of interests; and

in response to the selection, updating the interface to represent a plurality of sub-interests of the particular interest using a plurality of second arcs of a second circle, wherein each of the plurality of second arcs has a length corresponding to a proportion of a corresponding sub-interest relative to the plurality of sub-interests.

17. The method of claim 16, wherein the particular first arc is represented using a particular color and wherein each of the plurality of second arcs is represented using a shade of the particular color.

18. The method of claim 16, wherein the interface includes a reset control operable to display the plurality of first arcs.

19. The method of claim 16, wherein the interface includes a signal score representing a number of event signals associated with the audience, a confidence of event signals associated with the audience, or any combination thereof.

20. The method of claim 19, wherein the interface is operable to display one or more corresponding audience traits associated with the particular interest in response to the selection of the particular first arc.