METHOD AND APPARATUS FOR TELEVISION PROGRAM PROMOTION
First Claim
1. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
- collecting viewer profile information for a viewer;
storing the viewer profile information in a computer memory;
storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory;
assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information;
determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments, the collected viewer profile information, and promoted program information; and
providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content.
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Accused Products
Abstract
A computer implemented method and apparatus for determining an optimal time and channel for delivery of television advertising content based on viewer profile information collects viewer profile information for a viewer and stores it in a computer memory. Definitions of modal segments of viewers in terms of one or more viewer profile information thresholds are also stored and the viewer is assigned to one or more modal segments based on a comparison of the viewer profile information thresholds with the collected viewer profile information. The optimal time and channel for delivery of television advertising content is determined based on the viewer'"'"'s assignment to the modal segments, the collected viewer profile information, and promoted program information; and the determined optimal time and channel for delivery of the television advertising content is provided for display.
16 Citations
25 Claims
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1. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
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collecting viewer profile information for a viewer; storing the viewer profile information in a computer memory; storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory; assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information; determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments, the collected viewer profile information, and promoted program information; and providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
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collecting viewer profile information for a viewer; storing the viewer profile information in a computer memory; storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory; assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information; determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments, the collected viewer profile information, and spot information; and providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content. - View Dependent Claims (8, 9)
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10. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
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collecting viewer profile information for a viewer; storing the viewer profile information in a computer memory; storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory; assigning the viewer to assigning the viewer to a first modal segment and to a second modal segment based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information; determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments and the collected viewer profile information; and providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content.
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11. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
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collecting viewer profile information for a viewer; storing the viewer profile information in a computer memory; storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory; assigning the viewer to (i) one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information, and (ii) a content preference segment; determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments, the collected viewer profile information and the viewer assignment to the content preference segment; and providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content.
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12. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
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collecting viewer profile information for a viewer; storing the viewer profile information in a computer memory; storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory; assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information; receiving spot information for a plurality of television spots; and receiving promoted program information for a plurality of television program promotions, determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments, the collected viewer profile information, the spot information and the promoted program information, and said determining comprises determining an optimal one of each of said plurality of television spots for delivery of each one of said plurality of television program promotions; and providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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Specification