System and Method for Providing Loyalty-Based Virtual Objects Across Various Media Including Gaming Devices

• US 20140080590A1
• Filed: 04/02/2013
• Published: 03/20/2014
• Est. Priority Date: 09/17/2012
• Status: Active Grant

• Current Assignee: LNW Gaming Incorporated
• Original Assignee: Bally Gaming Incorporated (Scientific Games Corporation)
• Inventors: Brahmandam, Kiran, Link, John
• Granted Patent: US 8,926,425 B2
• Time in Patent Office: Days
• US Class Current: 463/27
• CPC Class Codes: G07F 17/3255 Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements
• CPC Class Codes: G07F 17/3258 Cumulative reward schemes, e.g. jackpots

Abstract

Gaming systems and methods are set forth designed to promote user loyalty with an enterprise. The user obtains a virtual object such as a virtual dog and earns the ability to acquire accessories or upgrades for their virtual dog through interaction with the enterprise. Certain accessories or upgrades may only be acquired or restored at a physical, brick and mortar venue for the enterprise to encourage the user to visit the venue. Acquisition of attributes such as accessories and upgrades may provide a basis for tournaments and prizes. The virtual object may be accessed and displayed at terminals at the venue or at remote devices. Acquisition of virtual objects may be used to qualify the user for a feature such as a progressive jackpot game.

Claims

1. An improved system for an enterprise of the type having at least one physical venue including at least one commercial transaction terminal accessing a video display, a host server for tracking a user'"'"'s interaction with said terminals, a communication network and a data structure storing a data file for each user, said improvement comprising:

a data resource storing data corresponding to at least one (i) graphical virtual object, and (ii) graphic display packages associated with said object, one or more of said data resource and user'"'"'s file storing data associating a virtual object with a user;

apparatus to enable a user to remotely access the data in their associated file via a portable device and view their virtual object data at said remote interface device display;

software controlling a feature server in communication with said one or more of said data resource and user'"'"'s file, one of said feature server and host server configured to display said virtual object at a user terminal display;

one or more of said host and feature server configured to store data representing virtual currency awarded to the user; and

said feature server configured to enable said user to redeem virtual currency to alter the data corresponding to the user'"'"'s virtual object by at least one acquisition a virtual object, acquisition an attribute assigned to a virtual object and acquisition a virtual accessory for a virtual object.

2. The system of claim 1 comprising said feature server configured to accept redemption of virtual currency to alter the virtual object data at each of said at least one terminal at said enterprise venue and via said remote interface device.

3. The system of claim 1 comprising said feature server configured to accept redemption of virtual currency to at least one of acquisition of the virtual object, attribute or accessory at said at least one terminal.

4. The system of claim 3 comprising one or more of said host and feature server configured to store data representing at least two classes of virtual currency awarded to the user, a first class redeemable for selected virtual objects, attributes or accessories at said one or more terminals and a second class redeemable for selected virtual objects, attributes or accessories at said remote interface device.

5. The system of claim 1 comprising said feature server configured to diminish an acquired attribute over time.

6. The system of claim 5 comprising said feature server configured to enable a user to redeem virtual currency to restore a diminished attribute.

7. The system of claim 6 comprising one or more of said host and feature server configured to store data representing at least two classes of virtual currency awarded to the user said feature server configured for a user to redeem one class of virtual currency at one of said terminals at said venue to restore a diminished attribute.

8. The system of claim 3 comprising one or more of said host and feature server configured to award virtual currency of said first class to a user in exchange for commercial interaction with said enterprise.

9. The system of claim 3 comprising said feature server is configured to award virtual currency of said second class to a user at said remote interface device.

10. The system of claim 1 comprising said feature server is configured to award a virtual object to a user responsive to a predetermined event.

11. The system of claim 10 comprising said feature server is configured to award a virtual object in response to at least one of (i) a user'"'"'s selection, (ii) acquisition through redemption of said virtual currency, (iii) a user'"'"'s commercial transaction having a predetermined value and (iv) in response to one or more random events.

12. The system of claim 1 comprising said data resource stores data corresponding to a virtual pet.

13. The system of claim 12 comprising said data resource stores data corresponding to a plurality of attributes associated with the virtual pet including physical condition.

14. The system of claim 1 wherein said enterprise is a casino and said at least commercial transaction terminal is a gaming device, said system comprising one or more of said host and feature server configured to store data representing virtual currency awarded to the user in response to wagering activity at said gaming device.

15. The system of claim 1 comprising one or more of said host and feature server configured to award a benefit to a user in response to one or more of a user'"'"'s acquisition of virtual object, acquisition an attribute assigned to a virtual object and acquisition a virtual accessory for a virtual object.

16. The system of claim 15 comprising one or more of said host and feature server configured to award a promotion to a user in response to one or more of a user'"'"'s acquisition of virtual object, acquisition an attribute assigned to a virtual object and acquisition a virtual accessory for a virtual object

17. The system of claim 1 comprising said data resource stores data corresponding to a virtual object as a virtual environment.

18. An improved method for an casino enterprise of the type having at least one physical casino venue including gaming terminals each having a video display, a host server for tracking a player'"'"'s play said terminals, a communication network and a data structure storing a data file for each player, said method comprising:

storing at a data resource data corresponding to a (i) virtual object, (ii) a plurality of attributes associated with the virtual object, and (iii) graphics associated with said object and attributes, one or more of said data resource and player'"'"'s file storing data associating a virtual object and its current attributes with a player;

enabling a player to remotely access the data in their associated file and view their virtual object and current attributes at a remote device display;

programming with software a feature server in communication with said one or more of said data resource and a player'"'"'s data file for (i) displaying at terminal and remote device displays said player'"'"'s virtual object, attributes and associated graphics, (ii) storing at one or more of said host and feature server virtual currency awarded to the player and (iii) enabling said player to redeem said virtual currency to restore or acquire said attributes.

19. The method of claim 18 comprising animating said virtual object in response to a predetermined event.

20. An improved system for a network of gaming devices each configured to accept a wager from a player for the play of a game which produces either a winning or losing outcome, a host server for tracking the player'"'"'s play, a communication network and said host server and a data structure storing a data file for each player, said improvement comprising:

a data resource storing data corresponding to at least one graphical virtual object and data files associating any virtual object collected by a player with the player;

a feature server instructed by software for accessing and retrieving from said player data files data representing virtual objected collected by the player, said gaming devices configured for displaying to a player at a display the virtual objected collected by the player;

said feature server instructed by software to (i) defining one or more virtual objects collected by the player as a qualifying set, (ii) establish one or more trigger events for awarding a virtual object for collection by a player, collection of the virtual object(s) of a defined set qualifying the player to participate in a progressive jackpot game (iii) upon qualification of a player contributing a portion of the player'"'"'s wager to the progressive jackpot and (iv) awarding at least a portion of the jackpot to a player upon the occurrence of a trigger event.