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METHOD AND SYSTEM FOR REAL-TIME SOCIAL GIFTING

  • US 20140081761A1
  • Filed: 09/20/2012
  • Published: 03/20/2014
  • Est. Priority Date: 09/20/2012
  • Status: Abandoned Application
First Claim
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1. A method for sending targeted and contextual promotional offers to users, the method comprising the steps of:

  • receiving location information from one or more users for a particular venue by a storage/processing module;

    gathering contextual information of each user of the one or more users, the contextual information being provided by each said user by a corresponding portable communication device;

    mapping requirements of the merchant with said received location information and the gathered contextual information, the said step of mapping being performed based on a predefined criteria; and

    sending one or more targeted promotional offers to a subset of said one or more users, the subset of one or more users being users whose requirements are mapped on said predefined criteria.

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