METHOD AND SYSTEM FOR REAL-TIME SOCIAL GIFTING
First Claim
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1. A method for sending targeted and contextual promotional offers to users, the method comprising the steps of:
- receiving location information from one or more users for a particular venue by a storage/processing module;
gathering contextual information of each user of the one or more users, the contextual information being provided by each said user by a corresponding portable communication device;
mapping requirements of the merchant with said received location information and the gathered contextual information, the said step of mapping being performed based on a predefined criteria; and
sending one or more targeted promotional offers to a subset of said one or more users, the subset of one or more users being users whose requirements are mapped on said predefined criteria.
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Abstract
Disclosed are methods and systems for sending targeted and contextual promotional offers on behalf of a merchant by receiving location information for a particular venue by a storage/processing module, gathering contextual information, mapping merchant requirements to the location information, and sending the promotional offers to users, the contextual information provided by portable communication devices, and the mapping based on a predefined criteria and a subset of users whose requirements are mapped on the predefined criteria.
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Citations
17 Claims
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1. A method for sending targeted and contextual promotional offers to users, the method comprising the steps of:
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receiving location information from one or more users for a particular venue by a storage/processing module; gathering contextual information of each user of the one or more users, the contextual information being provided by each said user by a corresponding portable communication device; mapping requirements of the merchant with said received location information and the gathered contextual information, the said step of mapping being performed based on a predefined criteria; and sending one or more targeted promotional offers to a subset of said one or more users, the subset of one or more users being users whose requirements are mapped on said predefined criteria. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising the steps of:
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receiving contextual data of a first user by a second user via a storage/processing module, the first user being associated with a first portable communication device and said second user being associated with a second portable communication device; gathering location information of said first user by second user through said storage/processing module, said first user activating a permission session on his portable communication device; purchasing a gift from a merchant by said second user for said first user based on a predefined criteria; and informing said first user and said merchant confirming said purchase via said storage/processing module. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A system for sending targeted and contextual promotional offers on behalf of a merchant, said system comprising:
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an information gathering module operative to receive location information from at least one user at a particular venue, each of said at least one user acknowledging tracking the location at said particular venue, and a location tracking database storing the location information; and collect contextual information of each said user, the contextual information being provided by each said user by a portable communication device, and a contextual information database storing the contextual information; a mapping module to map the requirements of the merchant with said received location information and said contextual information, mapping being done based on predefined criteria; and a transmitting module to send said promotional offers to a subset of at least one said user, the subset of at least one said user corresponding to users whose requirements are mapped on said predefined criteria. - View Dependent Claims (15, 16, 17)
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Specification