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TWO SIGMA INTELLIGENCE

  • US 20140089041A1
  • Filed: 09/27/2012
  • Published: 03/27/2014
  • Est. Priority Date: 09/27/2012
  • Status: Abandoned Application
First Claim
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1. Apparatus for identifying misclassified customers in a customer database, the apparatus comprising:

  • a receiver configured to receive information corresponding to a plurality of customers, wherein each of the plurality of customers are electronically classified as an individual customer in a database;

    the receiver being further configured to receive information corresponding to a plurality of transactions, wherein each of the plurality of transactions corresponds to a transaction executed by one of the plurality of customers during a predetermined time period;

    a processor configured to calculate a mean transaction value and a standard deviation from the mean transaction value, wherein the mean transaction value is calculated using the plurality of transactions;

    the processor being further configured to identify a subset of customers included in the plurality of customers, wherein each of the customer included in the subset of customers are customers who have spent, during the predetermined time period, a total value of funds equal to or greater than a two sigma transaction value, wherein the two sigma transaction value is equal to the mean transaction value plus twice the standard deviation; and

    the processor being further configured to modify at least a portion of the electronic classifications associated with the subset of customers, wherein the modification includes changing the individual customer classification to a small business classification.

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