ASYNCHRONOUS ADVERTISING PLACEMENT BASED ON METADATA

• US 20140089081A1
• Filed: 11/26/2013
• Published: 03/27/2014
• Est. Priority Date: 10/25/2005
• Status: Active Grant

• Current Assignee: Sony Interactive Entertainment LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America LLC (Sony Group Corp.)
• Inventors: Yruski, Andrey, Navar, Murgesh, Markovetski, Roman
• Granted Patent: US 9,367,862 B2
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A podcast system and method are provided to select and deliver media ads over a network to a user device and to insert the media ads in media content subscribed to and delivered over the network to the user device.

Claims

1. A method of managing advertisements over a network, comprising:

storing usage information in an event log in memory of a user device, wherein the user device is not connected to a server;

playing a content file at a user device, wherein the content file includes one or more advertisements spliced into the content file at one or more bookmark locations in the content file;

updating the usage information, wherein the updated usage information pertains to play of the content file by the user device; and

transmitting the event log from the user device to the server when the user device establishes a connection with the server during an update of content or advertisements, wherein the event log includes;

timestamp information used to calculate which of the advertisements inserted at the bookmark locations were consumed, and

user attribute information used to determine a probability that a user of the user device will respond to one of the advertisements spliced into the content file.