INTERACTIVE SOCIAL MEDIA TICKER
First Claim
1. A method of aggregating social media content posted on social media websites, the method comprising:
- receiving at a user device social media content from an administrator server, the social media content comprising social media content posted on a first social media server;
forming a first ticker bar on a display of the user device using a processor of the user device; and
scrolling the social media content posted on the first social media server in the first ticker bar across the display of the user device using the processor of the user device.
1 Assignment
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Accused Products
Abstract
Systems, programs, non-transitory computer readable media, and methods of providing gift recommendations to a user of a social media website hosted by a social media server are described. For example, the user may grant an administrator server authorization to interface with the social media server such that the administrator server can identify important life events of the user'"'"'s social media contacts, such as birthdays, anniversaries, weddings, and other events. If a social media contact of the user is determined to have an upcoming life event, then the administrator server generates a post containing (i) an advertisement that invites the user to review gift recommendations, and (ii) a link to a product page of an e-commerce website. Once generated, the post with the advertisement is streamed to a user device where it is displayed to the user in a ticker format along with other social media content.
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Citations
35 Claims
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1. A method of aggregating social media content posted on social media websites, the method comprising:
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receiving at a user device social media content from an administrator server, the social media content comprising social media content posted on a first social media server; forming a first ticker bar on a display of the user device using a processor of the user device; and scrolling the social media content posted on the first social media server in the first ticker bar across the display of the user device using the processor of the user device. - View Dependent Claims (2, 3, 4, 5)
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6. A method of providing advertisements to a user of a social media website hosted by a social media server, the method comprising:
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establishing an interface over a network between an administrator server and a social media server based on user profile information provided by the user; accessing user profile information of social media contacts of the user on the social media website using the administrator server; determining an upcoming life event of one of the social media contacts of the user based on the user profile information of that social media contact using the administrator server; generating an advertisement using the administrator server that solicits the user to purchase a gift for the one of the social media contacts in response to the upcoming life event; and sending the advertisement from the administrator server to a user device associated with the user such that the advertisement is displayed to the user on a display of the user device. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for providing advertisements to a user of a social media website hosted by a social media server, the system comprising:
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an administrator server having a processor and a memory coupled to the processor; the memory having stored therein a set of computer readable instructions that, when executed, cause the processor to perform the operations of; establishing an interface over a network between the administrator server and the social media server based on user account information provided by the user, accessing user profile information of social media contacts of the user on the social media website, determining an upcoming life event of one of the social media contacts of the user based on the user profile information of that social media contact, generating an advertisement that solicits the user to purchase a gift for the one of the social media contacts in response to the upcoming life event, and sending the advertisement to a user device associated with the user such that the advertisement is displayed to the user on a display of the user device. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A computer program stored on a non-transitory computer medium, the computer program including instructions that, when executed, cause a processor of an administrator server to perform the operations of:
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establishing an interface over a network between the administrator server and a social media server based on user account information provided by a user; accessing user profile information of social media contacts of the user on the social media server; determining an upcoming life event of one of the social media contacts of the user based on the user profile information of that social media contact; generating an advertisement that solicits the user to purchase a gift for the one of the social media contacts in response to the upcoming life event; sending the advertisement to a user device associated with the user such that the advertisement is displayed to the user on a display of the user device; and sending social media content posted on the social media website from the administrator server to the user device such that the social media content is scrolled across the display of the user device on a ticker bar.
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22. A method of providing advertisements to a user of a user device, the user having a user account with a social media website hosted by a social media server, the method comprising:
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establishing a connection between the user device and an administrator server over a network; authorizing the administrator server to access the social media website using user account information provided by the user; receiving an advertisement from the administrator server over the network at the user device, the advertisement containing a solicitation to purchase a gift for a social media contact of the user on the social media website based on an upcoming life event of the social media contact; displaying the advertisement on a display of the user device; and providing a list of product recommendations for the gift on the display of the user device in response to the user interacting with the advertisement. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29)
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30. A user device for providing advertisements to a user, the user having a user account with a social media website hosted by a social media server, the user device comprising:
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a display; a processor and a memory coupled to the processor; the memory having stored therein a set of computer readable instructions that, when executed, cause the processor to perform the operations of; establishing a connection with administrator server over a network, authorizing the administrator server to access the social media website using user account information of the user, receiving an advertisement from the administrator server over the network, the advertisement containing a solicitation to purchase a gift for a social media contact of the user on the social media website based on an upcoming life event of the social media contact, displaying the advertisement on the display, and providing a list of product recommendations for the gift on the display in response to the user interacting with the advertisement. - View Dependent Claims (31, 32, 33, 34, 35)
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Specification