DATA SYNCHRONIZATION FOR CONTENT ON DEMAND ASSET INSERTION DECISIONS

• US 20140089997A1
• Filed: 09/27/2012
• Published: 03/27/2014
• Est. Priority Date: 09/27/2012
• Status: Active Grant

• Current Assignee: Canoe Ventures, LLC
• Original Assignee: Canoe Ventures, LLC
• Inventors: Rippe, Christopher M., Farb, Jonathan E., Moretto, Thomas M., Whitton, Timothy R.
• Granted Patent: US 9,883,208 B2
• Time in Patent Office: Days
• US Class Current: 725/92
• CPC Class Codes: H04N 21/20 Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
• CPC Class Codes: H04N 21/2221 being a cable television head-end CATV in broadcast systems H04H20/78
• CPC Class Codes: H04N 21/2225 Local VOD servers
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods presented herein provide for maintaining data pertaining to asset insertions into COD content. In one embodiment, a system includes a database that maintains campaign data of a plurality of assets, and a processor that monitors insertions of at least a portion of the assets in a first COD content to record campaign data of the inserted assets. A storage module stores the recorded campaign data of the inserted assets in a list. The processor is also operable to detect a request for asset insertions in a second COD content, to determine that the database of campaign data is unavailable for the asset insertion request of the second COD content, to retrieve the list of campaign data from the storage module, and, in response to determining the unavailability of the database, to direct asset insertions in the second COD content based on the list of campaign data.

Claims

1. A system operable to maintain data associated with asset insertions in Content On Demand (COD) content, the system comprising:

a database operable to maintain campaign data of a plurality of assets;

a processor operable to monitor insertions of at least a portion of the assets in a first COD content to record campaign data of the inserted assets; and

a storage module operable to store the recorded campaign data of the inserted assets in a list,

wherein the processor is further operable to detect a request for asset insertions in a second COD content, to determine that the database of campaign data is unavailable for the asset insertion request of the second COD content, to retrieve the list of campaign data from the storage module, and, in response to determining the unavailability of the database, to direct asset insertions in the second COD content based on the list of campaign data.

2. The system of claim 1, wherein:

the processor is further operable to establish a recording period for asset insertions, to record campaign data of assets inserted in a plurality of COD content selections during the recording period, to determine that the database after the recording period is unavailable, and to direct subsequent asset insertions based on the campaign data recorded during the recording period.

3. The system of claim 1, wherein:

the processor is further operable to trigger the unavailability of the database by disabling access to the database to direct the asset insertions in the second COD content based on the list of campaign data to reduce a number of accesses to the database.

4. The system of claim 3, wherein:

the processor is further operable to record the insertions of the assets in the second COD content and to synchronize the database with the recorded asset insertions.

5. The system of claim 1, wherein:

the processor is further operable to monitor the database to detect an outage of the database to determine the unavailability of the database.

6. The system of claim 5, wherein:

the processor is further operable to record the insertions of the assets in the second COD content and to synchronize the database with the recorded asset insertions.

7. A method of maintaining data associated with assets insertions and Content On Demand (COD) content, the method comprising:

maintaining campaign data of a plurality of assets in a database;

monitoring insertions of at least a portion of the assets in a first COD content to record campaign data of the inserted assets;

storing the recorded campaign data of the inserted assets in a list;

detecting a request for asset insertions in a second COD content;

determining that the database of campaign data is unavailable for the asset insertion request of the second COD content;

retrieving the list of campaign data from the storage module; and

in response to determining the unavailability of the database, directing asset insertions in the second COD content based on the list of campaign data.

8. The method of claim 7, further comprising:

establishing a recording period for asset insertions;

recording campaign data of assets inserted in a plurality of COD content selections during the recording period;

determining that the database after the recording period is unavailable; and

directing subsequent asset insertions based on the campaign data recorded during the recording period.

9. The method of claim 7, further comprising:

triggering the unavailability of the database by disabling access to the database to direct the asset insertions in the second COD content based on the list of campaign data to reduce a number of accesses to the database.

10. The method of claim 9, further comprising:

recording the insertions of the assets in the second COD content; and

synchronizing the database with the recorded asset insertions.

11. The method of claim 7, further comprising:

monitoring the database to detect an outage of the database to determine the unavailability of the database.

12. The method of claim 11, further comprising:

recording the insertions of the assets in the second COD content; and

synchronizing the database with the recorded asset insertions.

13. A non transitory computer readable medium comprising instructions that, when executed by a processor, direct the processor to maintain data associated with asset insertions in Content On Demand (COD) content, the instructions further directing the processor to:

maintain campaign data of a plurality of assets in a database;

monitor insertions of at least a portion of the assets in a first COD content to record campaign data of the inserted assets;

store the recorded campaign data of the inserted assets in a list;

detect a request for asset insertions in a second COD content;

determine that the database of campaign data is unavailable for the asset insertion request of the second COD content;

retrieve the list of campaign data from the storage module; and

in response to determining the unavailability of the database, direct asset insertions in the second COD content based on the list of campaign data.

14. The computer readable medium of claim 13, further comprising instructions that direct the processor to:

establish a recording period for asset insertions;

record campaign data of assets inserted in a plurality of COD content selections during the recording period;

determine that the database after the recording period is unavailable; and

direct subsequent asset insertions based on the campaign data recorded during the recording period.

15. The computer readable medium of claim 13, further comprising instructions that direct the processor to:

trigger the unavailability of the database by disabling access to the database to direct the asset insertions in the second COD content based on the list of campaign data to reduce a number of accesses to the database.

16. The computer readable medium of claim 15, further comprising instructions that direct the processor to:

record the insertions of the assets in the second COD content; and

synchronize the database with the recorded asset insertions.

17. The computer readable medium of claim 13, further comprising instructions that direct the processor to:

monitor the database to detect an outage of the database to determine the unavailability of the database.

18. The computer readable medium of claim 17, further comprising instructions that direct the processor to:

record the insertions of the assets in the second COD content; and

synchronize the database with the recorded asset insertions.