MECHANISM FOR FACILITATING CONTEXT-AWARE BROADCAST AND VIRTUAL VISUALIZATION OF ADVERTISEMENTS

• US 20140095294A1
• Filed: 09/28/2012
• Published: 04/03/2014
• Est. Priority Date: 09/28/2012
• Status: Abandoned Application

• Current Assignee: Intel Corporation
• Original Assignee: Cornelius V. Vick
• Inventors: Balthasar, Eddie, Beckwith, Richard T., VICK, CORNELIUS V.
• Application Number:
  US13/630,289
• Publication Number:
  US 20140095294A1
• Time in Patent Office: Days
• US Class Current: 705/14.43
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

A mechanism is described for facilitating context-aware broadcast and virtual visualization of advertisements according to one embodiment. A method of embodiments, as described herein, includes evaluating, via data management logic, context-aware data, and recommending, via advertisement recommendation logic, a context-aware advertisement based the evaluation of the context-aware data, and wherein the recommended context-aware advertisement is placed via at least one of a radio of a vehicle or a computing device within a proximity of the vehicle, wherein the computing device includes a mobile computing device. Other embodiments are described and claimed.

Claims

1. An apparatus comprising:

data management logic to evaluate context-aware data; and

advertisement recommendation logic to recommend a context-aware advertisement based the evaluation of the context-aware data, and wherein the recommended context-aware advertisement is placed via at least one of a radio of a vehicle or a computing device within a proximity of the vehicle, wherein the computing device includes a mobile computing device.

2. The apparatus of claim 1, wherein the context-aware data comprises at least one of real-time context information relating to the vehicle, surrounding environment, and one or more individuals within the vehicle.

3. The apparatus of claim 1, wherein the data management logic is further to evaluate an external advertisement image captured by one or more cameras, wherein the one or more cameras include a first camera of the vehicle, and eye movement tracking data captured by a second camera of the vehicle.

4. The apparatus of claim 1, wherein the advertisement and recommendation logic is further to recommend an external advertisement to be virtually displayed on a portion of a windshield of the vehicle.

5. An apparatus comprising:

one or more sensors to sense context-aware data, wherein the one or more sensors reside at a vehicle;

a data collection module to collect the context-aware data from the one or more sensors;

a recommendation reception and evaluation module to receive a recommendation to place a context-aware advertisement based an evaluation of the context-aware data; and

an advertisement placement module to facilitate broadcasting of the recommended context-aware advertisement via at least one of a radio of the vehicle or a computing device within a proximity of the vehicle, wherein the computing device includes a mobile computing device.

6. The apparatus of claim 5, further comprising:

a broadcast link module to receive a broadcast stream from a broadcast station, the broadcast stream having a signal indicating details to replace one or more broadcast advertisements with the recommended context-aware advertisement, and wherein the advertisement placement module is further to replace the one or more broadcast advertisements with the recommended context aware advertisements; and

wherein the advertisement placement module is further to store the recommended context-aware advertisement at a persistent local storage of the vehicle, wherein statistics about a variety of impressions relating to the stored context-aware advertisements are collected and stored for future use, wherein the future use includes adjusting future recommended or broadcasted advertisements according to the statistics.

7. The apparatus of claim 5, wherein the one or more sensors comprise one or more of a global positioning system (GPS) device, a brake sensor, a rain sensor, a fuel sensor, a temperature sensor, an oxygen sensor, a parking sensor, a compass, a speedometer, a clock, an on-board diagnostics (OBD) tool, and a Bluetooth pairing device.

8. The apparatus of claims 5, wherein the recommendation reception and evaluation module is further to receive a recommendation to virtually display an external advertisement on a windshield of the vehicle, wherein the apparatus further comprising a projection system to virtually display the recommended external advertisement on a selected portion of the windshield of the vehicle.

9. The apparatus of claim 8, further comprising:

a first camera to capture the external advertisement from an external source, wherein the first camera includes a forward facing camera, and wherein the external source includes a billboard; and

a second camera to track eye movement of eyes of an individual in the vehicle, and to note eye movement data resulting from tracking of the eye movement, wherein the second camera includes a rear facing camera.

10. A system comprising:

a computing device having a memory to store instructions, and a processing device to execute the instructions, the computing device further having a mechanism to;

evaluate, via data management logic, context-aware data; and

recommend, via advertisement recommendation logic, a context-aware advertisement based the evaluation of the context-aware data, and wherein the recommended context-aware advertisement is placed via at least one of a radio of a vehicle or a computing device within a proximity of the vehicle, wherein the computing device includes a mobile computing device.

11. The system of claim 10, wherein the context-aware data comprises at least one of real-time context information relating to the vehicle, surrounding environment, and one or more individuals within the vehicle.

12. The system of claim 10, wherein the mechanism is further to evaluate, via the data management logic, an external advertisement image captured by one or more cameras, wherein the one or more cameras include a first camera of the vehicle, and eye movement tracking data captured by a second camera of the vehicle.

13. The system of claim 10, wherein the mechanism is further to recommend, via the advertisement and recommendation logic, an external advertisement to be virtually displayed on a portion of a windshield of the vehicle.

14. At least one machine-readable storage medium comprising a plurality of instructions that in response to being executed on a computing device, causes the computing device to carry out a method according to one or more operations comprising:

evaluating context-aware data; and

recommending a context-aware advertisement based the evaluation of the context-aware data, and wherein the recommended context-aware advertisement is placed via at least one of a radio of a vehicle or a computing device within a proximity of the vehicle, wherein the computing device includes a mobile computing device.

15. The machine-readable storage medium of claim 14, wherein the context-aware data comprises at least one of real-time context information relating to the vehicle, surrounding environment, and one or more individuals within the vehicle.

16. The machine-readable storage medium of claim 14, wherein the one or more operations further comprise:

evaluating an external advertisement image captured by one or more cameras, wherein the one or more cameras include a first camera of the vehicle, and eye movement tracking data captured by a second camera of the vehicle.

17. The machine-readable storage medium of claim 14, wherein the one or more operations further comprise:

recommending an external advertisement to be virtually displayed on a portion of a windshield of the vehicle.

18. The machine-readable storage medium of claim 17, wherein the recommended external advertisement is virtually displayed on the portion of the windshield of the vehicle via a projection system of the vehicle.

19. The machine-readable storage medium of claim 18, wherein the vehicle further comprises:

a first camera to capture the external advertisement from an external source, wherein the first camera includes a forward facing camera, and wherein the external source includes a billboard; and

a second camera to track eye movement of eyes of an individual in the vehicle, and to note eye movement data resulting from tracking of the eye movement, wherein the second camera includes a rear facing camera.

20. The machine-readable storage medium of claim 14, wherein the context-aware data is received from the vehicle as sensed via one or more sensors at the vehicle, wherein the one or more sensors comprise one or more of a global positioning system (GPS) device, a brake sensor, a rain sensor, a fuel sensor, a temperature sensor, an oxygen sensor, a parking sensor, a compass, a speedometer, a clock, an on-board diagnostics (OBD) tool, and a Bluetooth pairing device.