SYSTEMS AND METHODS FOR ANALYZING AND REPORTING GEOFENCE PERFORMANCE METRICS

• US 20140095296A1
• Filed: 11/10/2012
• Published: 04/03/2014
• Est. Priority Date: 10/01/2012
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: eBay Inc.
• Inventors: Angell, Jessica R., Polachi, Neala F.
• Application Number:
  US13/674,003
• Publication Number:
  US 20140095296A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

A method of tracking an advertising campaign is provided. Information about clicks made on advertisements distributed to mobile devices in the advertising campaign as well as information about numbers of impressions made on mobile devices in the advertising campaign is retrieved. Click-through-rates of impressions within a defined geofence are calculated and broken down into click-through-rates in each of a plurality of different sub-areas within the defined geofence based on physical locations identified in metadata of the information about clicks. A report may then be generated for the defined geofence identifying the click-through-rates for the different sub-areas within the defined geofence.

Claims

1. A method of tracking an advertising campaign, the method comprising:

retrieving information about clicks made on advertisements distributed to mobile devices in the advertising campaign, wherein the information about clicks includes metadata containing identifications of physical locations where corresponding mobile devices were located when corresponding clicks were made;

retrieving information about numbers of impressions made on the mobile devices in the advertising campaign, the advertising campaign distributing impressions in a defined geofence;

calculating click-through-rates of impressions within the defined geofence, broken down into click-through-rates in each of a plurality of different sub-areas within the defined geofence based on the physical locations identified in the metadata; and

generating a report for the defined geofence identifying the click-through-rates for the different sub-areas within the defined geofence.

2. The method of claim 1, wherein the plurality of different sub-areas within the defined geofence include a plurality of concentric circles radiating away from a center point of the defined geofence.

3. The method of claim 1, wherein the plurality of different sub-areas within the defined geofence includes a plurality of points of interest within the defined geofence.

4. The method of claim 1, wherein the plurality of different sub-areas within the defined geofence includes a plurality of areas broken down based on demographic information regarding residents within the plurality of areas.

5. The method of claim 1, further comprising performing mobile retargeting and ignoring clicks from certain users based on the mobile retargeting, prior to the generating of the report.

6. The method of claim 1, wherein the method is performed repeatedly without user intervention to provide a dynamically updated report.

7. The method of claim 2, wherein the concentric circles comprise a first set of concentric circles of a first size and a second set of concentric circles of a second size.

8. The method of claim 2, wherein the report comprises a graph showing click-through-rates on one axis and a sub-area of the geofence on another axis.

9. The method of claim 1, wherein the identifications of physical locations include global positioning system (GPS) coordinates.

10. A system comprising:

a database server coupled to a database;

a web server; and

an application server containing a geofence reporting module, wherein the geofence reporting module is configured to;

retrieve information about clicks made on advertisements distributed to mobile devices in an advertising campaign from the database server, wherein the information about clicks includes metadata containing identifications of physical locations where corresponding mobile devices were located when corresponding clicks were made;

retrieving information about numbers of impressions made on the mobile devices in the advertising campaign from the database server, the advertising campaign distributing impressions in a defined geofence;

calculating click-through-rates of impressions within the defined geofence, broken down into click-through-rates in each of a plurality of different sub-areas within the defined geofence based on the physical locations identified in the metadata;

generating a report for the defined geofence identifying the click-through-rates for the different sub-areas within the defined geofence; and

transmitting the report to a web client via the web server.

11. The system of claim 10, further comprising:

an Application Programming Interface (API) server.

12. A non-transitory computer-readable storage medium comprising instructions that, when executed by at least one processor of a machine, cause the machine to perform operations of tracking an advertising campaign, the method comprising:

retrieving information about clicks made on advertisements distributed to mobile devices in the advertising campaign, wherein the information about clicks includes metadata containing identifications of physical locations where corresponding mobile devices were located when corresponding clicks were made;

retrieving information about numbers of impressions made on the mobile devices in the advertising campaign, the advertising campaign distributing impressions in a defined geofence;

calculating click-through-rates of impressions within the defined geofence, broken down into click-through-rates in each of a plurality of different sub-areas within the defined geofence based on the physical locations identified in the metadata; and

generating a report for the defined geofence identifying the click-through-rates for the different sub-areas within the defined geofence.

13. The non-transitory computer-readable storage medium of claim 12, wherein the plurality of different sub-areas within the defined geofence includes a plurality of concentric circles radiating away from a center point of the defined geofence.

14. The non-transitory computer-readable storage medium of claim 12, wherein the plurality of different sub-areas within the defined geofence includes a plurality of points of interest within the defined geofence.

15. The non-transitory computer-readable storage medium of claim 12, wherein the plurality of different sub-areas within the defined geofence includes a plurality of areas broken down based on demographic information regarding residents within the plurality of areas.

16. The non-transitory computer-readable storage medium of claim 12, further comprising performing mobile retargeting and ignoring clicks from certain users based on the mobile retargeting, prior to the generating of the report.

17. The non-transitory computer-readable storage medium of claim 12, wherein the method is performed repeatedly without user intervention to provide a dynamically updated report.

18. The non-transitory computer-readable storage medium of claim 13, wherein the concentric circles comprise a first set of concentric circles of a first size and a second set of concentric circles of a second size.

19. The non-transitory computer-readable storage medium of claim 13, wherein the report comprises a graph showing click-through-rates on one axis and a sub-area of the geofence on another axis.

20. The non-transitory computer-readable storage medium of claim 12, wherein the identifications of physical locations include global positioning system (GPS) coordinates.