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SYSTEMS AND METHODS FOR ANALYZING AND REPORTING GEOFENCE PERFORMANCE METRICS

  • US 20140095296A1
  • Filed: 11/10/2012
  • Published: 04/03/2014
  • Est. Priority Date: 10/01/2012
  • Status: Abandoned Application
First Claim
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1. A method of tracking an advertising campaign, the method comprising:

  • retrieving information about clicks made on advertisements distributed to mobile devices in the advertising campaign, wherein the information about clicks includes metadata containing identifications of physical locations where corresponding mobile devices were located when corresponding clicks were made;

    retrieving information about numbers of impressions made on the mobile devices in the advertising campaign, the advertising campaign distributing impressions in a defined geofence;

    calculating click-through-rates of impressions within the defined geofence, broken down into click-through-rates in each of a plurality of different sub-areas within the defined geofence based on the physical locations identified in the metadata; and

    generating a report for the defined geofence identifying the click-through-rates for the different sub-areas within the defined geofence.

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