OPTIMIZING MONETIZATION WITH BRAND IMPACT SCORING
First Claim
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1. A method for generating a bid for use in a content auction comprising:
- providing third-party content to a client device for presentation with first-party content, the third-party content being related to a brand;
receiving, at a processing circuit, activity data indicative of online activity regarding the brand, the activity data being indicative of an increase to search queries relating to the brand made at a search engine;
analyzing, by the processing circuit, the activity data to determine a brand impact score; and
determining, by the processing circuit, an amount for a content auction bid using the brand impact score.
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Abstract
Systems and methods for generating a bid for use in a content auction include providing brand-related content to a client device for presentation with first-party content. The method also includes receiving activity data indicative of online activity regarding the brand and analyzing the activity data to determine a brand impact score. The method further includes generating a content auction bid using the brand impact score.
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Citations
20 Claims
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1. A method for generating a bid for use in a content auction comprising:
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providing third-party content to a client device for presentation with first-party content, the third-party content being related to a brand; receiving, at a processing circuit, activity data indicative of online activity regarding the brand, the activity data being indicative of an increase to search queries relating to the brand made at a search engine; analyzing, by the processing circuit, the activity data to determine a brand impact score; and determining, by the processing circuit, an amount for a content auction bid using the brand impact score. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for generating a bid for use in a content auction comprising a processing circuit configured to:
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provide third-party content to a client device for presentation with first-party content, the third-party content being related to a brand; receive activity data indicative of online activity regarding the brand, the activity data being indicative of an increase to search queries relating to the brand made at a search engine; analyze the activity data to determine a brand impact score; and determine an amount for a content auction bid using the brand impact score. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer-readable storage medium having machine instructions therein, the instructions being executable by a processor to cause the processor to perform operations, the operations comprising:
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providing third-party content to a client device for presentation with first-party content; receiving activity data indicative of online activity regarding the brand, the activity data being indicative of an increase to search queries relating to the brand made at a search engine; analyzing the activity data to determine a brand impact score; and determining an amount for a content auction bid using the brand impact score. - View Dependent Claims (18, 19, 20)
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Specification