METHOD AND SYSTEM FOR TARGETING ADVERTISEMENTS FOR EVENT-BASED SOCIAL NETWORKING
First Claim
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1. A method comprising:
- providing a piece of memorabilia relating to a first event;
entering electronic data relating to the availability of the piece of memorabilia into a first electronic device in communication with a communications network;
transmitting the electronic data from the first electronic device to at least one of a plurality of electronic devices via the communication network;
receiving by the first electronic device an offer to acquire the piece of memorabilia from the one of the at least one of a plurality of electronic devices;
transmitting to the one of the at least one of a plurality of electronic devices an acceptance of the offer; and
performing one of;
transmitting to the at least one electronic device data for acquiring the piece of memorabilia; and
transmitting data to the first electronic device, the data used for delivering the acquired piece of memorabilia.
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Abstract
A social network is associated with an event. The event is joined by individuals who have visibility of others joined to the event via a third party network or via the social network. Demographic data is collected on the individuals joined to the event based on their social behaviour. Demographic patterns are extracted from the demographic data and individuals are targeted for ads based on the demographic patterns.
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Citations
20 Claims
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1. A method comprising:
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providing a piece of memorabilia relating to a first event; entering electronic data relating to the availability of the piece of memorabilia into a first electronic device in communication with a communications network; transmitting the electronic data from the first electronic device to at least one of a plurality of electronic devices via the communication network; receiving by the first electronic device an offer to acquire the piece of memorabilia from the one of the at least one of a plurality of electronic devices; transmitting to the one of the at least one of a plurality of electronic devices an acceptance of the offer; and performing one of; transmitting to the at least one electronic device data for acquiring the piece of memorabilia; and transmitting data to the first electronic device, the data used for delivering the acquired piece of memorabilia. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method comprising:
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during a first event, providing a piece of memorabilia relating to the first event; entering electronic data relating to the availability of the piece of memorabilia into a first electronic device in communication with a communications network; transmitting the electronic data from the first electronic device to at least one of a plurality of electronic devices via the communication network; during the first event, receiving by the first electronic device an offer to acquire the piece of memorabilia from the one of the at least one of a plurality of electronic devices; transmitting to the one of the at least one of a plurality of electronic devices an acceptance of the offer; and transmitting to the at least one electronic device data for acquiring the piece of memorabilia one of during the first event and after the first event. - View Dependent Claims (8, 9, 10, 11)
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12. A method comprising:
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receiving by a server data relating to a first event; receiving by the server data related to individuals who have joined the first event; storing by the server data relating to the first event and the individuals in relation one to the other; mining the data to extract therefrom data relating to memorabilia relating to individuals attending the first event; and selecting a piece of memorabilia based on a result of mining the data, the piece of memorabilia for being offered for sale during the first event. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification