SYSTEMS, METHODS AND INTERFACES FOR EVALUATING AN ONLINE ENTITY PRESENCE

• US 20140095598A1
• Filed: 09/28/2012
• Published: 04/03/2014
• Est. Priority Date: 09/28/2012
• Status: Active Grant

• Current Assignee: Thomson Reuters Enterprise Centre GmbH (The Woodbridge Co. Ltd.)
• Original Assignee: West Services
• Inventors: SCHORNACK, JILL, Iverson, Eric, Doyle, Brian, Hareid, Aaron
• Granted Patent: US 9,705,963 B2
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

A method for evaluating an online entity presence includes receiving a set of social media information for at least one entity and calculating a social media measurement where the social media measurement is associated with the set of social media information. The method further includes receiving a set of online profile information for the at least one entity, the set of online profile information being associated with one or more non-social media online profiles, and calculating an online profile measurement wherein the online profile measurement is associated with the set of online profile information. The method further includes calculating a reach value, the reach value being associated with the social media measurement and the online profile measurement and providing a reach score to a user where the reach score associated with the reach value.

Claims

1. A method for evaluating an online entity presence, the method comprising:

a. receiving a set of social media information for at least one entity;

b. calculating a social media measurement, the social media measurement associated with the set of social media information;

c. receiving a set of online profile information for the at least one entity, the set of online profile information associated with one or more non-social media online profiles;

d. calculating an online profile measurement, the online profile measurement associated with the set of online profile information;

e. calculating a reach value, the reach value associated with the social media measurement and the online profile measurement; and

f. providing a reach score to a user, the reach score associated with the reach value.

2. The method of claim 1 wherein the set of social media information comprises a representation of network connections from one or more social media networks.

3. The method of claim 2 wherein the set of online profile information comprises:

a. an online profile probability, the online profile probability comprising a count of populated weighted profiles over a count of total weighted profiles; and

b. a profile completeness probability, the online profile probability comprising a sum of weighted profiles over a sum of weighted merchants.

4. The method of claim 3 further comprising:

a. calculating an engagement value, the engagement value associated with a set of social media activities; and

b. providing an engagement score to the user, the engagement score associated with the engagement value.

5. The method of claim 4 wherein the set of social media activities comprises one or more of a posting activity, a re-posting activity and a comment activity.

6. A system for evaluating an online entity presence comprising:

a. a processor;

b. a memory coupled to the processor; and

c. a set of computer readable program instructions executable by at least one of the memory and the processor, the set of computer readable program instructions configured to;

i. receive a set of social media information for at least one entity;

ii. calculate a social media measurement, the social media measurement associated with the set of social media information;

iii. receive a set of online profile information for the at least one entity, the set of online profile information associated with one or more non-social media online profiles;

iv. calculate an online profile measurement, the online profile measurement associated with the set of online profile information;

v. calculate a reach value, the reach value associated with the social media measurement and the online profile measurement; and

vi. provide a reach score to a user, the reach score associated with the reach value.

7. The system of claim 6 wherein the set of social media information comprises a representation of network connections from one or more social media networks.

8. The system of claim 7 wherein the set of online profile information comprises:

a. an online profile probability, the online profile probability comprising a count of populated weighted profiles over a count of total weighted profiles; and

b. a profile completeness probability, the online profile probability comprising a sum of weighted profiles over a sum of weighted merchants.

9. The system of claim 8 wherein the set of computer readable program instructions further configured to:

a. calculate an engagement value, the engagement value associated with a set of social media events; and

b. provide an engagement score to the user, the engagement score associated with the engagement value.

10. The system of claim 9 wherein the set of social media events comprises one or more of posts, re-posts and comments.