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TIMING ADVERTISEMENT BREAKS BASED ON VIEWER ATTENTION LEVEL

  • US 20140096152A1
  • Filed: 09/28/2012
  • Published: 04/03/2014
  • Est. Priority Date: 09/28/2012
  • Status: Abandoned Application
First Claim
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1. A video device, comprising:

  • a video-on-demand application module to (i) request video content from a video content server and (ii) play the video content received from the video content server in response to the request;

    a biometric sensor to generate biometric data indicative of whether or not a viewer is viewing the video content;

    a biometric data analysis module to (i) receive the biometric data from the biometric sensor while the video content is being played, and (ii) determine a viewing duration for which the viewer is viewing the video content based on the biometric data; and

    a viewer attention determination module to (i) determine a viewer attention level as a function of the viewing duration determined by the biometric data analysis module, (ii) compare the viewer attention level to a threshold attention level, and (iii) determine whether the viewer attention level has a predetermined relationship with the threshold attention level, wherein;

    the video-on-demand application module is further to (i) notify the video content server of an availability for an advertisement in response to the viewer attention determination module determining the viewer attention level has the predetermined relationship with the threshold attention level and (ii) play advertisement content received from the video content server in response to the notification.

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