TIMING ADVERTISEMENT BREAKS BASED ON VIEWER ATTENTION LEVEL
First Claim
1. A video device, comprising:
- a video-on-demand application module to (i) request video content from a video content server and (ii) play the video content received from the video content server in response to the request;
a biometric sensor to generate biometric data indicative of whether or not a viewer is viewing the video content;
a biometric data analysis module to (i) receive the biometric data from the biometric sensor while the video content is being played, and (ii) determine a viewing duration for which the viewer is viewing the video content based on the biometric data; and
a viewer attention determination module to (i) determine a viewer attention level as a function of the viewing duration determined by the biometric data analysis module, (ii) compare the viewer attention level to a threshold attention level, and (iii) determine whether the viewer attention level has a predetermined relationship with the threshold attention level, wherein;
the video-on-demand application module is further to (i) notify the video content server of an availability for an advertisement in response to the viewer attention determination module determining the viewer attention level has the predetermined relationship with the threshold attention level and (ii) play advertisement content received from the video content server in response to the notification.
2 Assignments
0 Petitions
Accused Products
Abstract
A device and method for timing advertisement breaks in video-on-demand applications based on viewer attention level includes a video device configured to display video content and receive biometric data indicative of the attention level of a viewer. The video device may notify a video-on-demand server that the attention level of the viewer has exceeded a threshold. In response to the notification, the video-on-demand server may determine a time to display advertisement content on the video device. The advertisement break time may be determined in relation to the video content. The advertisement content may be selected based on the video content. The video device may determine the viewer attention level during playback of the advertisement content and pause playback if the viewer attention level falls below the threshold.
43 Citations
21 Claims
-
1. A video device, comprising:
-
a video-on-demand application module to (i) request video content from a video content server and (ii) play the video content received from the video content server in response to the request; a biometric sensor to generate biometric data indicative of whether or not a viewer is viewing the video content; a biometric data analysis module to (i) receive the biometric data from the biometric sensor while the video content is being played, and (ii) determine a viewing duration for which the viewer is viewing the video content based on the biometric data; and a viewer attention determination module to (i) determine a viewer attention level as a function of the viewing duration determined by the biometric data analysis module, (ii) compare the viewer attention level to a threshold attention level, and (iii) determine whether the viewer attention level has a predetermined relationship with the threshold attention level, wherein; the video-on-demand application module is further to (i) notify the video content server of an availability for an advertisement in response to the viewer attention determination module determining the viewer attention level has the predetermined relationship with the threshold attention level and (ii) play advertisement content received from the video content server in response to the notification. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A video content server, comprising:
-
a video content management module to (i) receive a request for video content from a video device and (ii) serve the video content to the video device in response to the request; an advertisement break timing module to (i) receive from the video device a notification of an availability for an advertisement, the notification indicative that the video device has determined that an attention level of a viewer of the video content has a predefined relationship with a threshold attention level as a function of a viewing duration for which the viewer is viewing the video content based on biometric data received by the video device from a biometric sensor of the video device, the biometric data indicative of whether or not the viewer is viewing the video content, and (ii) determine an advertisement break time in response to receiving the notification of availability for an advertisement; and an advertisement content management module to serve advertisement content to the video device, the advertisement content to be displayed on the video device at the determined advertisement break time. - View Dependent Claims (8, 9)
-
-
10. A method to improve advertisement timing on a video device, the method comprising:
-
playing, on the video device, video content received from a video content server in response to a request for the video content from the video device; receiving, on the video device while playing the video content, biometric data indicative of whether or not a viewer is viewing the video content; determining, on the video device, a viewing duration for which the viewer is viewing the video content based on the biometric data; determining, on the video device, the viewer attention level as a function of the viewing duration; comparing, on the video device, the viewer attention level to a threshold attention level; notifying the video content server of an availability for an advertisement in response to determining the viewer attention level has a predetermined relationship with the threshold attention level; and playing, on the video device, advertisement content received from the video content server in response to notifying the video content server of the availability for an advertisement. - View Dependent Claims (11, 12, 13, 14, 15)
-
-
16. One or more non-transitory, machine readable storage media comprising a plurality of instructions that in response to being executed result in a computing device:
-
playing, on a video device, video content received from a video content server in response to a request for the video content from the video device; receiving, on the video device while playing the video content, biometric data indicative of whether or not a viewer is viewing the video content; determining, on the video device, a viewing duration for which the viewer is viewing the video content based on the biometric data; determining, on the video device, the viewer attention level as a function of the viewing duration; comparing, on the video device, the viewer attention level to a threshold attention level; notifying the video content server of an availability for an advertisement in response to determining the viewer attention level has a predetermined relationship with the threshold attention level; and playing, on the video device, advertisement content received from the video content server in response to notifying the video content server of the availability for an advertisement. - View Dependent Claims (17, 18, 19, 20, 21)
-
Specification