ANALYZING MARKET RESEARCH SURVEY RESULTS USING SOCIAL NETWORKING ACTIVITY INFORMATION
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Abstract
A facility for analyzing market research survey results is described. Among a number of users who have responded to a market research survey, the facility selects users whose responses to the survey match a designated pattern of responses to the survey. The facility then generates output that identifies social networking actions performed by the selected users.
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Citations
39 Claims
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1. (canceled)
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2. A computer-readable storage medium storing contents adapted to cause a computing system to perform a method for analyzing market research survey results, the method comprising:
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among a plurality of users who have responded to a distinguished market research survey, selecting users whose responses to the distinguished market research survey match a designated pattern of responses to the distinguished market research survey; identifying one or more social networking actions that tend to distinguish selected users of the plurality from users of the plurality not selected; and generating output characterizing the selected users of the plurality in terms of the identified social networking actions. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10)
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11-14. -14. (canceled)
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15. A method in a computing system for supporting analysis of market research survey results based on actions taken by users on a social network platform, comprising:
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in a computing system under the control of an operator of the social network platform, in response to invocation of an application on the social network platform by a user; determining a set of social networking actions taken by the user on the social network platform; and transmitting the determined set of social networking actions together with an identifier usable to match the user with a member of a market research survey panel to a computing system not under the control of the operator of the social network platform, such that, when the transmission is received at the computing system not under the control of the operator of the social network platform, the identifier can be used to identify a member of a market research survey panel to whom the user corresponds, and the determined set of social networking actions can be associated with the identified member of a market research survey panel. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26-28. -28. (canceled)
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29. A computer-readable storage medium storing a survey result structure, the data structure comprising:
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for a distinguished market research survey, for a group of respondents who all responded to the distinguished market research survey in a particular way, one or more entries each identifying an action on a social network platform whose performance is common among respondents of the group, such that the contents of the data structure can be used to correlate survey responses with social network actions.
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30. A method in a computing system for conducting market research, comprising:
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receiving input specifying a social networking action and a level of performance of the specified social networking action; for each of a plurality of users, determining whether the user performed the specified social networking action on a social network platform at a level that matches the specified level of performance; and of the plurality of users, selecting for participation in a distinguished survey those who are determined to have performed the specified social networking action at a level that matches the specified level performance. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38)
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39-41. -41. (canceled)
Specification