On-Line Advertising with Social Pay

• US 20140100943A1
• Filed: 10/08/2012
• Published: 04/10/2014
• Est. Priority Date: 10/08/2012
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Palihapitiya, Chamath, Graham, Mary
• Granted Patent: US 9,626,692 B2
• Time in Patent Office: Days
• US Class Current: 705/14.39
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

In one embodiment, a method includes receiving an indication of a reward-generating event associated with an advertisement. The reward-generating event includes an action by a user in response to the advertisement being presented to the user. The method also includes determining based at least in part on the action by the user a reward to allocate to the user for the reward-generating event.

Claims

1. A method comprising:

by a computing device, receiving an indication of a reward-generating event associated with an advertisement, the reward-generating event comprising an action by a user in response to the advertisement being presented to the user; and

by the computing device, determining based at least in part on the action by the user a reward to allocate to the user for the reward-generating event.

2. The method of claim 1, wherein:

the advertisement was selected for presentation to the user based at least in part on a bid for the advertisement by an advertiser, the bid comprising a social-pay bid component that comprises a value that the advertiser is willing to pay to the user for the reward-generating event; and

determining based at least in part on the action by the user the reward to allocate to the user for the reward-generating event comprises determining based at least in part on the action by the user a portion of the social-pay bid component to allocate to the user for the reward-generating event.

3. The method of claim 2, wherein:

the social-pay bid component further comprises a value that the advertiser is willing to a carrier associated with the reward-generating event for the reward-generating event; and

the method further comprises, by the computing device, determining based at least in part on the action by the user a portion of the social-pay bid component to allocate to the carrier for the reward-generating event.

4. The method of claim 1, wherein:

the bid further comprises an advertisement bid component, the advertisement bid component comprising a value that the advertiser is willing to pay to a publisher of the advertisement for the reward-generating event; and

the method further comprises, by the computing device, determining based at least in part on the action by the user a portion of the advertisement bid component to allocate to the publisher.

5. The method of claim 4, wherein all of the advertisement bid component is allocated to the publisher.

6. The method of claim 1, further comprising, by the computing device, determining based at least in part on the action by the user a third portion of the social-pay bid component to allocate to another entity.

7. The method of claim 6, wherein the other entity was involved in the selection of the advertisement for presentation to the user.

8. The method of claim 7, wherein the other entity is an operator of a social-networking system.

9. The method of claim 1, wherein the selection of the advertisement for presentation to the user was based on:

a location associated with the user;

social-graph information associated with the user;

or

a quality score of the advertisement.

10. The method of claim 1, wherein the action by the user comprises:

an impression of the advertisement;

a click of the advertisement;

a click-through of the advertisement;

a conversion of the advertisement;

providing social-graph information for a social-graph of a social-networking system;

or

using a Wi-Fi connection in connections with the advertisement.

11. One or more computer-readable non-transitory storage media embodying software that is configured when executed to:

receive an indication of a reward-generating event associated with an advertisement, the reward-generating event comprising an action by a user in response to the advertisement being presented to the user; and

determine based at least in part on the action by the user a reward to allocate to the user for the reward-generating event.

12. The media of claim 11, wherein:

the advertisement was selected for presentation to the user based at least in part on a bid for the advertisement by an advertiser, the bid comprising a social-pay bid component that comprises a value that the advertiser is willing to pay to the user for the reward-generating event; and

determining based at least in part on the action by the user the reward to allocate to the user for the reward-generating event comprises determining based at least in part on the action by the user a portion of the social-pay bid component to allocate to the user for the reward-generating event.

13. The media of claim 12, wherein:

the social-pay bid component further comprises a value that the advertiser is willing to a carrier associated with the reward-generating event for the reward-generating event; and

the software is further configured when executed to determine based at least in part on the action by the user a portion of the social-pay bid component to allocate to the carrier for the reward-generating event.

14. The media of claim 11, wherein:

the bid further comprises an advertisement bid component, the advertisement bid component comprising a value that the advertiser is willing to pay to a publisher of the advertisement for the reward-generating event; and

the software is further configured when executed to determine based at least in part on the action by the user a portion of the advertisement bid component to allocate to the publisher.

15. The media of claim 14, wherein all of the advertisement bid component is allocated to the publisher.

16. The media of claim 11, where the software is further configured when executed to determine based at least in part on the action by the user a third portion of the social-pay bid component to allocate to another entity.

17. The media of claim 16, wherein the other entity was involved in the selection of the advertisement for presentation to the user.

18. The media of claim 17, wherein the other entity is an operator of a social-networking system.

19. The media of claim 11, wherein the selection of the advertisement for presentation to the user was based on:

a location associated with the user;

social-graph information associated with the user;

or a quality score of the advertisement.

20. A method comprising:

by a computing device of a social-networking system, receiving an indication of a social action by a user of the social-networking, the social action being associated with a pre-defined reward-generating event; and

by the computing device, determining, based at least in part on a pre-defined reward-distribution policy associated with the pre-defined reward-generating event, a reward to allocate to the user for the reward-generating event.