AUGMENTED-REALITY SHOPPING USING A NETWORKED MOBILE DEVICE
First Claim
1. A computer program product comprising a machine-readable medium storing instructions that, when executed by a mobile device comprising at least one programmable processor, cause the mobile device to perform operations comprising:
- determining, from an augmented reality three dimensional model of a shopping display, a two dimensional overlay comprising an augmented reality marker corresponding to a physical item visible in a two dimensional image of the shopping display captured by a camera associated with the mobile device;
displaying, via a screen on the mobile device, an augmented reality view of the shopping display, the augmented reality view comprising the two dimensional image and the two dimensional overlay presented together such that the augmented reality marker is associated with the physical item in the augmented reality view;
receiving, via a user input on the screen, a selection of the augmented reality marker; and
presenting, on the screen of the mobile device in response to the received selection, an item page corresponding to the physical item, the item page comprising additional information about at least one of the physical item and a good or service represented by the physical item.
3 Assignments
0 Petitions
Accused Products
Abstract
A consumer user can perform a number of augmented reality shopping operations using a local client shopping application executable on a mobile device. Features related to implementations of the current subject matter can include, but are not limited to, the ability to view an augmented reality depiction of a shopping display using the mobile device and to execute various “e-commerce” functions accessible via the augmented reality depiction. Related methods, systems, articles of manufacture, and the like are described.
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Citations
19 Claims
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1. A computer program product comprising a machine-readable medium storing instructions that, when executed by a mobile device comprising at least one programmable processor, cause the mobile device to perform operations comprising:
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determining, from an augmented reality three dimensional model of a shopping display, a two dimensional overlay comprising an augmented reality marker corresponding to a physical item visible in a two dimensional image of the shopping display captured by a camera associated with the mobile device; displaying, via a screen on the mobile device, an augmented reality view of the shopping display, the augmented reality view comprising the two dimensional image and the two dimensional overlay presented together such that the augmented reality marker is associated with the physical item in the augmented reality view; receiving, via a user input on the screen, a selection of the augmented reality marker; and presenting, on the screen of the mobile device in response to the received selection, an item page corresponding to the physical item, the item page comprising additional information about at least one of the physical item and a good or service represented by the physical item. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system comprising:
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a mobile device comprising at least one programmable processor; and a machine-readable medium storing instructions that, when executed by the at least one processor, cause the at least one programmable processor to perform operations comprising; determining, from an augmented reality three dimensional model of a shopping display, a two dimensional overlay comprising an augmented reality marker corresponding to a physical item visible in a two dimensional image of the shopping display captured by a camera associated with the mobile device; displaying, via a screen on the mobile device, an augmented reality view of the shopping display, the augmented reality view comprising the two dimensional image and the two dimensional overlay presented together such that the augmented reality marker is associated with the physical item in the augmented reality view; receiving, via a user input on the screen, a selection of the augmented reality marker; and presenting, on the screen of the mobile device in response to the received selection, an item page corresponding to the physical item, the item page comprising additional information about at least one of the physical item and a good or service represented by the physical item. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A computer-implemented method comprising:
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determining, from an augmented reality three dimensional model of a shopping display, a two dimensional overlay comprising an augmented reality marker corresponding to a physical item visible in a two dimensional image of the shopping display captured by a camera associated with a mobile device; displaying, via a screen on a mobile device, an augmented reality view of the shopping display, the augmented reality view comprising the two dimensional image and the two dimensional overlay presented together such that the augmented reality marker is associated with the physical item in the augmented reality view; receiving, via a user input on the screen, a selection of the augmented reality marker; and presenting, on the screen of the mobile device in response to the received selection, an item page corresponding to the physical item, the item page comprising additional information about at least one of the physical item and a good or service represented by the physical item. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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Specification