DISPLAYING TARGETED WEBSITE CONTENT BASED ON SOCIAL USER PROFILE DATA

• US 20140101231A1
• Filed: 10/10/2012
• Published: 04/10/2014
• Est. Priority Date: 10/10/2012
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Trieloff, Lars, Doshi, Pankil, Norris, Tyson, Wilkes, Ryan
• Granted Patent: US 9,483,623 B2
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 21/00 Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
• CPC Class Codes: G06F 21/335 for accessing specific resources, e.g. using Kerberos tickets
• CPC Class Codes: G06F 21/6245 Protecting personal data, e.g. for financial or medical purposes
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

Displaying targeted website content based on social user profile data is disclosed. In some embodiments, the displaying of targeted website content based on social user profile data includes requesting social profile data for a user from an authentication provider using a token associated with the user; and generating a rule for web site customization using the social profile data.

Claims

1. A system, comprising:

a processor configured to;

request social profile data for a user from an authentication provider using a token associated with the user; and

generate a rule for web site customization using the social profile data; and

a memory coupled to the processor and configured to provide the processor with instructions.

2. The system of claim 1, wherein the processor is further configured to store the social profile data.

3. The system of claim 2, wherein the social profile data is stored using tags.

4. The system of claim 3, wherein the tags are generated based at least in part on the social profile data.

5. The system of claim 1, wherein the processor is further configured to display targeted content based at least in part on the social profile data.

6. The system of claim 1, wherein the processor is further configured to add the social profile data to a segment.

7. The system of claim 1, wherein the targeted content comprises a teaser.

8. A method, comprising:

requesting social profile data for a user from an authentication provider using a token associated with the user; and

generating a rule for web site customization using the social profile data.

9. The method of claim 8, further comprising storing the social profile data.

10. The method of claim 9, wherein the social profile data is stored using tags.

11. The method of claim 10, wherein the tags are generated based at least in part on the social profile data.

12. The method of claim 8, further comprising displaying targeted content based at least in part on the social profile data.

13. The method of claim 8, further comprising adding the social profile data to a segment.

14. The method of claim 8, wherein the targeted content comprises a teaser.

15. A computer program product, the computer program product being embodied in a tangible computer readable storage medium and comprising computer instructions for:

requesting social profile data for a user from an authentication provider using a token associated with the user; and

generating a rule for web site customization using the social profile data.

16. The computer program product recited in claim 15, further comprising computer instructions for:

storing the social profile data.

17. The computer program product recited in claim 16, wherein the social profile data is stored using tags.

18. The computer program product recited in claim 17, wherein the tags are generated based at least in part on the social profile data.

19. The computer program product of claim 15, further comprising computer instructions for:

displaying targeted content based at least in part on the social profile data.

20. The computer program product of claim 15, wherein the targeted content comprises a teaser.