System And Method To Communicate Targeted Information

• US 20140101547A1
• Filed: 12/04/2013
• Published: 04/10/2014
• Est. Priority Date: 03/28/2000
• Status: Abandoned Application

• Current Assignee: RPX Corporation
• Original Assignee: Affinity Labs of Texas, LLC
• Inventors: White, Russell W., Imes, Kevin R.
• Application Number:
  US14/096,339
• Publication Number:
  US 20140101547A1
• Time in Patent Office: Days
• US Class Current: 715/716
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G11B 31/02 with automatic musical instruments
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1095 Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04M 1/6091 including a wireless interface
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading
• CPC Class Codes: H04M 1/72412 using two-way short-range wireless interfaces
• CPC Class Codes: H04M 1/7243 with interactive means for internal management of messages
• CPC Class Codes: H04M 1/72433 for voice messaging, e.g. dictaphones for answering incoming calls H04M1/64
• CPC Class Codes: H04M 1/72442 for playing music files
• CPC Class Codes: H04M 1/72445 : for supporting Internet browser applications
• CPC Class Codes: H04M 1/72469 : for operating the device by selecting functions from two or more displayed items, e.g. menus or icons
• CPC Class Codes: H04M 2250/64 : file transfer between terminals download of applications H04M1/72406; transfer of messages, e.g. SMS, e-mail or MMS H04M1/7243
• CPC Class Codes: H04W 28/14 : using intermediate storage
• CPC Class Codes: H04W 4/06 : Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 84/12 : WLAN [Wireless Local Area Networks]
• CPC Class Codes: H04W 88/06 : adapted for operation in multiple networks or having at least two operational modes, e.g. multi-mode terminals

Abstract

A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.

Claims

1. A media presentation system, comprising:

an electronic device having a wireless receiver, a display, a non-volatile memory, and a processing device operable to execute instructions stored in the non-volatile memory;

a browser saved locally at the electronic device and configured to facilitate accessing of a web page; and

a collection of instructions stored in the non-volatile memory and operable to direct the electronic device to request a list of network addresses for a plurality of portions of an available media, to request delivery of a portion of the available media such that the portion is formatted to be used at a first rate, and to request delivery of a different portion of the available media such that the different portion is formatted to be used at a second rate that is different than the first rate.

2. The system of claim 1, wherein the electronic device is configured such that a user is able to access the browser and choose the available media without utilizing a physical keyboard or an external mouse, further wherein the first rate is a rate at which the portion of the available media can be communicated.

3. The system of claim 1, further comprising a first wireless receiver and a second wireless receiver, wherein the first wireless receiver is configured to receive information at the first rate.

4. The system of claim 1, wherein the portion of the available media is formatted to allow communication at the first rate, wherein the first rate is a rate at which the portion of the available media is communicated to the display for presentation on the display.

5. The system of claim 1, wherein the electronic device is designed for use as a component of a home entertainment system.

6. The system of claim 1, wherein the list of network addresses is a playlist and includes at least one Uniform Resource reference to a network location.

7. The system of claim 1, further comprising an additional collection of instructions stored in the non-volatile memory and operable to direct the electronic device to present a graphical user interface comprising a link that includes the word “

store.”

8. The system of claim 7, wherein the link is selectable and configured to respond to a selection by presenting an interface for a network based resource that maintains a plurality of files available for communication to the electronic device.

9. The system of claim 8, wherein the plurality of files includes at least one application for use at the electronic device.

10. The system of claim 8, wherein the plurality of files includes at least one media file available for delivery to the electronic device.

11. A media presentation system, comprising:

an electronic device having a wireless receiver, a display, a non-volatile memory, and a processing device operable to execute instructions stored in the non-volatile memory;

a browser saved locally at the electronic device and configured to facilitate accessing of a web page;

a collection of instructions stored in the non-volatile memory and operable to direct the electronic device to request a list of network addresses for a plurality of portions of an available media, to request delivery of a portion of the available media such that the portion is formatted for use at a first rate, and to request delivery of a different portion of the available media such that the different portion is formatted for use at a second rate that is different than the first rate; and

an additional collection of instructions stored in the non-volatile memory and operable to direct the electronic device to present a graphical user interface on the display comprising a link, wherein the link is selectable and configured to respond to a selection by presenting an interface for a network based resource that maintains a plurality of files available for communication to the electronic device.

12. The system of claim 11, wherein the plurality of files includes at least one media file available for a streaming delivery to the electronic device, wherein the electronic device utilizes the collection of instructions to receive the streaming delivery.

13. The system of claim 11, wherein the electronic device further comprises a buffer, further wherein a formatting of the portion to facilitate use at the first rate comprises a compressed state that allows the portion to be communicated from the buffer at or below the first rate.

14. The system of claim 11, wherein a formatting of the portion to facilitate use at the first rate comprises a compressed state that allows the portion to be communicated to the electronic device at the first rate.

15. The system of claim 11, wherein the electronic device is configured to use an HTTP protocol to request the list of network addresses and to request delivery of the portion of the available media.

16. The system of claim 11, further comprising the network based resource that maintains the plurality of files available for communication to the electronic device.

17. The system of claim 11, wherein the list of network addresses comprises a collection of Uniform Resource addresses.

18. A media presentation system, comprising:

an electronic device having a wireless receiver, a display, a non-volatile memory, and a processing device operable to execute instructions stored in the non-volatile memory;

a collection of instructions stored in the non-volatile memory and operable to direct the electronic device to request delivery of a portion of the available media such that the portion is formatted for communication at a first rate, and to request delivery of a different portion of the available media such that the different portion is formatted for communication at a second rate that is different than the first rate; and

an additional collection of instructions stored in the non-volatile memory and operable to direct the electronic device to present a graphical user interface on the display comprising a link, wherein the link is selectable and configured to respond to a selection by presenting an interface for a network based resource that maintains a plurality of files available for communication to the electronic device.

19. The system of claim 18, further comprising a list comprising a plurality of Uniform Resource formatted identifiers for a collection of portions of the available media.

20. The system of claim 18, further comprising a buffer, wherein the buffer is communicatively coupled to the display, further wherein the buffer is operable to communicate the portion of the available media to the display at the first rate.