SYSTEM FOR CREATING SEPARATE DATA SERVING SPACES FOR EACH MOBILE CARRIER IN A PLURALITY OF MOBILE CARRIERS

• US 20140108147A1
• Filed: 12/26/2013
• Published: 04/17/2014
• Est. Priority Date: 03/06/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Umezu, Kenta, Brayshaw, Ian B., GUPTA, Arvind, Walker, Sean P.
• Granted Patent: US 9,710,828 B2
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 2101/668 Internet protocol [IP] address subnets
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system is described for creating a separate data serving space for each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a keyword, a plurality of mobile data items corresponding to the keyword and a plurality of mobile carriers, and a search request. The interface may communicate with a user through a mobile device. The processor may be operatively connected to the interface and the memory and may store the plurality of mobile data items in the memory. The processor may receive a mobile search request from a user via the interface, and may determine the mobile carrier in communication with the interface. The processor may then retrieve the mobile data item corresponding to the keyword and the determined mobile carrier and may serve the retrieved mobile data item to the user.

Claims

1. A method comprising:

storing in a database data defining a plurality of search listings, each respective search listing originating with a respective advertiser seeking to provide the respective search listing only to a mobile device operating on a specified mobile carrier network of a plurality of mobile carrier networks exclusive of other mobile carrier networks of the plurality of mobile networks, the data for a respective search listing including data defining a search keyword to be matched with a search request and a carrier identifier field to identify the specified mobile carrier network of the plurality of mobile carrier networks to which the respective listing may be served;

at a processor of a server system, receiving a search request from a mobile carrier network of the plurality of mobile carrier networks, the search request originating with an originating mobile device in wireless communication the mobile carrier network, the search request including data identifying the respective mobile carrier network;

in response to the received search request, at the processor selecting a plurality of search listings as search results from the database using the data identifying the identified mobile carrier network; and

at the processor, serving the plurality of search results to the identified mobile carrier network for communication to the originating mobile device.

2. The method of claim 1 wherein storing data defining a plurality of search listings comprises:

storing data defining a search keyword to be matched with the search request and a carrier identifier field to identify a specified mobile carrier network of the plurality of mobile carrier networks to which the respective listing may be served.

3. The method of claim 2 further comprising:

formatting the search results using the carrier identifier field; and

serving the formatted search results to the identified mobile carrier network for communication to the originating mobile device.

4. The method of claim 2 further comprising:

formatting the search results using the carrier identifier field and information about capability of a web browser of the originating mobile device so that the respective advertiser does not have to accommodate the capability of the web browser of the originating mobile device in search listings of the respective advertiser and so that the search results appear properly on the web browser of the originating mobile device; and

serving the formatted search results to the identified mobile carrier network for communication to the originating mobile device.

5. The method of claim 1 wherein receiving the search request from the mobile carrier network comprises receiving a keyword, receiving the data identifying the respective mobile carrier network.

6. The method of claim 5 further comprising receiving a separator between the keyword and the data identifying the respective mobile carrier network and using the separator to distinguish the keyword from the data identifying the respective mobile carrier network.

7. The method of claim 5 wherein selecting the plurality of search listings as search results comprises selecting search listings matching the received keyword of the received search request.

8. The method of claim 1 further comprising:

based on the data identifying the respective mobile carrier network, adding a unique prefix to the search keyword of the search request; and

using the unique prefix, determining which search listings may relate to the search keyword on the identified mobile carrier network.

9. A system comprising:

memory configured to store a plurality of mobile data items of respective advertisers, each respective mobile data item including

data identifying a mobile carrier network of a plurality of mobile carrier networks on which the respective mobile data item may be served to a user of a mobile device in wireless communication with the mobile carrier network, and

a keyword to be matched with a search request received from a mobile device in wireless communication with the identified mobile carrier network,

an interface configured for communication of data with respective mobile carrier networks of the plurality of mobile carrier networks;

a traffic controller in data communication with the memory and the interface, the traffic controller configured to

receive through the interface data defining a keyword search request;

identify a mobile carrier network from which the keyword search request was received;

a mobile traffic handler configured to

use the identity of the identified mobile carrier network to select one or more mobile data items from the memory which are related to the keyword search request and include data identifying the identified mobile carrier network; and

serve the selected one or more selected mobile data items to the identified mobile carrier network for communication to the web browser of the originating mobile device.

10. The system of claim 9 wherein the traffic controller is further configured to

identify an internet protocol (IP) address in the data defining the keyword search request;

and

use the IP address to identify the mobile carrier network from which the keyword search request was received.

11. The system of claim 10 wherein the traffic controller is further configured to

supplement the data of the keyword search request with a data field indicating the identity of the identified mobile carrier network;

and

communicate the supplemented keyword search request to the mobile traffic handler.

12. The system of claim 10 wherein the traffic controller is further configured to

determine the mobile carrier network from which the keyword search request was received;

identify a search keyword of the keyword search request;

add to the searched keyword of the keyword search request a prefix associated with the mobile carrier network from which the keyword search request was received; and

add a keyword separator to separate the prefix from the searched keyword for forwarding to the mobile traffic handler.

13. The system of claim 9 wherein the mobile traffic handler is further configured to

use the identity of the identified mobile carrier network to select one or more mobile advertisements related to the keyword search request from the memory which include data identifying the identified mobile carrier network;

and

serve the selected one or more mobile advertisements to the identified mobile carrier network for communication to the web browser of the originating mobile device.

14. The system of claim 9 wherein the mobile traffic handler is further configured to format the mobile data item according to underlying communication technology of the identified mobile carrier network from which the keyword search request was received.

15. The system of claim 9 further wherein the interface is configured to provide to the traffic handler a respective dedicated feed for each respective mobile carrier network of the plurality of mobile carrier networks and wherein the traffic handler is configured to identify a mobile carrier network from which the keyword search request was received based on the respective dedicated feed from which the keyword search request was received from interface.

16. The system of claim 9 wherein the traffic handler is configured to identify if the received keyword search request originated from a source other than a mobile network and forward the received search request to a web traffic handler.

17. A system comprising:

a server system configured to implement respective mobile advertising marketplaces for each respective mobile carrier network of a plurality of mobile carrier networks, the server system including a memory configured to store a plurality of mobile data items of respective advertisers, each respective mobile data item including

data identifying a respective mobile carrier network of the plurality of mobile carrier networks on which the respective mobile data item may be served to a user of a mobile device in wireless communication with the respective mobile carrier network, and

a keyword to be matched with a search request received from a mobile device in wireless communication with the identified mobile carrier network,

an interface configured for communication of mobile search requests and search results with respective mobile carrier networks of the plurality of mobile carrier networks;

a traffic controller in data communication with the interface and the memory and configured to receive a mobile search request from the interface and to identify a respective mobile carrier network of the plurality of mobile carrier networks from which the mobile search request originated and identify a mobile advertising marketplace established for the identified mobile carrier network; and

a mobile traffic handler in data communication with the traffic controller, the mobile traffic handler configured to receive from the traffic controller the identity of the identified mobile carrier network and identity of the mobile advertising marketplace and to use the identity of the identified mobile carrier network and the identity of the mobile advertising marketplace to select one or more mobile data items which include data identifying the identified mobile carrier network and to serve the selected one or more mobile data items to the identified mobile carrier network for communication to a mobile device which originated the mobile search request.

18. The system of claim 17 wherein the mobile traffic handler is further configured to use the identity of the identified mobile carrier network to select from the memory one or more mobile advertisements related to the keyword search request which include data identifying the identified mobile carrier network and serve the selected one or more mobile advertisements to the identified mobile carrier network.

19. The system of claim 17 wherein the traffic controller is further configured to

supplement the keyword search request with a data field indicating the identity of the identified mobile carrier network;

and

communicate the supplemented keyword search request to the mobile traffic handler.

20. The system of claim 17 wherein the memory is configured to store for each respective data item:

identification information for the respective mobile carrier network;

advertisement text; and

a respective bid amount payable by the advertiser when the data item is selected by a mobile device to which the respective data item is served on the respective mobile carrier network.