METHODS AND SYSTEMS FOR EXTRACTING AND MANAGING LATENT SOCIAL NETWORKS FOR USE IN COMMERCIAL ACTIVITIES
First Claim
Patent Images
1. A computer system comprising:
- at least one server computer; and
,at least one client computer coupled to the at least one server computer through a network;
wherein the at least one server computer includes at least one program stored thereon, said at least one program being capable of performing the following steps;
extracting data from one or more social networks;
extracting data from content socially generated by one or more users;
processing the user socially generated content in digital format to identify at least one latent social network based on a specific graphical context including the steps of;
establishing one or more relationships between the user socially generated content and information stored in a first datastore;
establishing the degree to which the user socially generated content and the one or more relationships conform to at least one predetermined pattern;
identifying a latent social network based on the at least one relationship and the at least one predetermined pattern; and
,processing a first set of user data to identify at least one user need of a user within the at least one latent social network.
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Abstract
A system and method for extracting and managing latent social networks is described. The system generally comprises a network modeling component, a digital information component coupled to the network modeling component, and at least one third party computer system coupled to the network modeling component over a first network. The method operates to process user data to identify and extract at least one latent social network, and identify user needs within the network. The method also allows communications between a first entity (such as a brand or advertiser) and the user, such that information relating to the identified user needs may be delivered directly to the user.
20 Citations
28 Claims
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1. A computer system comprising:
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at least one server computer; and
,at least one client computer coupled to the at least one server computer through a network; wherein the at least one server computer includes at least one program stored thereon, said at least one program being capable of performing the following steps; extracting data from one or more social networks; extracting data from content socially generated by one or more users; processing the user socially generated content in digital format to identify at least one latent social network based on a specific graphical context including the steps of; establishing one or more relationships between the user socially generated content and information stored in a first datastore; establishing the degree to which the user socially generated content and the one or more relationships conform to at least one predetermined pattern; identifying a latent social network based on the at least one relationship and the at least one predetermined pattern; and
,processing a first set of user data to identify at least one user need of a user within the at least one latent social network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer system comprising:
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a digital information component coupled to the network modeling component, said digital information component extracting data from content socially generated by one or more users; a network modeling component processing the user socially generated content in digital format to identify at least one latent social network based on a specific graphical context including the steps of; establishing one or more relationships between the user socially generated content and information stored in a first datastore; establishing the degree to which the user socially generated content and the one or more relationships conform to at least one predetermined pattern; identifying a latent social network based on the at least one relationship and the at least one predetermined pattern; and
,at least one third party computer system coupled to the network modeling component over a first network. - View Dependent Claims (19, 20, 21, 22, 23)
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24. A non-transitory computer readable medium having embodied therein a computer program for processing by a machine, the computer program comprising:
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a first code segment for extracting data from one or more social networks; a second code segment for extracting data from content socially generated by one or more users; a third code segment for processing the user socially generated content in digital format to identify at least one latent social network based on a specific graphical context by performing steps including; establishing one or more relationships between the user socially generated content and information stored in a first datastore; establishing the degree to which the user socially generated content and the one or more relationships conform to at least one predetermined pattern; identifying a latent social network based on the at least one relationship and the at least one predetermined pattern; and
,a fourth code segment for processing a first set of user data to identify at least one user need of a user within the at least one latent social network. - View Dependent Claims (25, 26, 27, 28)
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Specification