METHODS FOR AUGMENTING USER-GENERATED CONTENT USING A MONETIZABLE FEATURE

• US 20140108158A1
• Filed: 12/23/2013
• Published: 04/17/2014
• Est. Priority Date: 12/18/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Athsani, Athellina, Higgins, Chris, O'Sullivan, Joseph, Davis, Marc, Martinez, Ron
• Granted Patent: US 10,192,244 B2
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.

Claims

1-25. -25. (canceled)

26. A system comprising:

at least one computing device comprising one or more processors to execute and memory to store instructions to;

access a library, wherein the library comprises a plurality of content items, a plurality of advertisements, and an organizational structure for facilitating storage and retrieval of the content items and the advertisements;

identify from among the plurality of content items within the library, a first content item comprising an image;

identify a plurality of monetizable features for the first content item, wherein each monetizable feature comprises a surface area within the first content item, the surface area identified using an image recognition technique, the surface area is for use in overlaying an advertisement onto the surface area within the first content item, wherein the surface area meets a minimum threshold of appropriateness factors to display the advertisement;

display a plurality of monetization options for each of at least one of the surface areas of the monetizable features identified for the first content item, the plurality of monetization options for a monetizable feature'"'"'s surface area identifying options for selecting from advertisements of the plurality of advertisements available for overlaying onto the monetizable feature'"'"'s surface area within the first content item, the monetization options for each of the at least one of the surface areas comprises a plurality of options representing at least one different available advertisement;

select at least one advertisement by selecting from among the displayed monetization options;

format the selected advertisement for placement within the surface area; and

generate a composite content item comprising the first content item and the selected advertisement wherein the selected advertisement is associated with the first content item using the monetizable feature of the first content item.

27. The system of claim 26, the instructions further comprising instructions to:

present the selected advertisement in conjunction with the first content item; and

track user interactions for the presentation of the selected advertisement.

28. The system of claim 26, the instructions further comprising instructions to:

receive at least one of the first content item and selected advertisement, thereby generating a received content item; and

store the received content item within the organizational structure of the library.

29. The system of claim 26, the instructions further comprising instructions to:

calculate a revenue sharing value for the first monetizable feature of the first content item; and

present the revenue sharing value to the user.

30. The system of claim 26, wherein a second content item has a cost associated with presentation of the second content item, the instructions further comprising instructions to:

determine the cost of using the second content item;

selectively present the cost to a user of the system;

charge the user for the use of the second content item; and

distribute the revenue from the use to an owner of the second content item.

31. The system of claim 26, wherein the first content item comprises user generated content and the selected advertisement comprises one or more of a static advertisement, a dynamic advertisement, an implicit advertisement, and an explicit advertisement.

32. The system of claim 26, the instructions further comprising instructions to:

identify insertion points for the marker; and

place the marker with one or more insertion points, wherein the placing is optionally by user request or by system automation.

33. The system of claim 26, the instructions further comprising instructions to set a plurality of insertion points, including dynamic run-time markers for on-the-fly advertising insertion at a time of presentation of content.

34. The system of claim 26, the instructions further comprising instructions to generate an interface for interacting with the library, the interactions with the library comprising operations to edit, search, sort, and combine content and advertisements stored within the library with selected content and advertisements, the interface comprising a graphical user interface having drag and drop functionality for the placement of one or more of the selected advertisement, a marker, and an insertion point, in relation to the first content item.

35. The system of claim 26, wherein instructions to identify are executed in response to a command received from a user and wherein the user comprises one or more of an advertiser, an operator, a publisher, an owner of content, a producer, a consumer of content, and a user who shares, distributes, or uploads content, the system further comprising one or more features of a self-serve application and an automated system for selecting and associating the selected advertisement with the first content item, for users of the system.

36. The system of claim 26, the instructions further comprising instructions to:

receive an advertising campaign for an advertiser, and

receive an advertiser payment offer and associated ad copy for the presentation of the advertiser'"'"'s content including advertisements in conjunction with specific content.

37. The system of claim 26, the instructions further comprising instructions to selectively bill and pay users of the system for qualifying interactions with the composite content item.

38. The system of claim 26, wherein the instructions to generate a composite content item comprising the first content item and the selected advertisement comprises instructions to embed the selected advertisement within the first content item.

39. The system of claim 26, the instructions further comprising instructions to generate a user interface for layering user generated content and ad copy.

40. The system of claim 26, the instructions further comprising instructions to modify an advertising copy or financial terms of use of content and advertising such that higher rated content items receive higher valuation.

41. The system of claim 26, the instructions further comprising instructions to:

receive from advertisers requests for user generated content (UGC) and for users of the system to search and select data from among the advertisers.

42. The system of claim 26, wherein the instructions to generate a composite content item comprising the first content item and the selected advertisement are performed automatically based upon collaborative filtering of related past performances for best-match insertion.

43. The system of claim 26, wherein the instructions to generate a composite content item comprising the first content item and the selected advertisement are performed dynamically based upon user or advertiser generated variables resolved at display request time.

44. The system of claim 26, the instructions further comprising instructions to present monetization options to a user of the system.