Measuring Page Viewership in a Social Network

• US 20140108964A1
• Filed: 12/20/2013
• Published: 04/17/2014
• Est. Priority Date: 12/23/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Liyanage, Janaka, Zhao, Wenrui, Eisenberg, Louis, de Sa Resende, Danilo Torres, Giovanola, Eric Michael, Gross-Baser, David, Vora, Ami, Ayyar, Srikant Ramakrishna, Frank, Ajoy Joseph
• Granted Patent: US 10,142,379 B2
• Time in Patent Office: Days
• US Class Current: 715/753
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15

Abstract

A social networking system includes pages created by users for providing content related to topics of interest. An interaction engine captures data and maintains analytical information about how users interact with pages and posts. When a user takes an action such as liking a page or a post, the interaction engine updates the page'"'"'s activity history to reflect the activity and information about the user who took the action. The interaction engine also measures the reach of pages and posts, by determining how and from where each user viewed the page and its contents. The interaction engine further tracks the community'"'"'s interest in pages and posts by determining how many unique users create stories that include a page or its content. An insights module uses the data obtained by the interaction engine to synthesize graphical reports about page interactions and present the reports to page administrators.

Claims

1. A computer-implemented method comprising:

receiving requests from one or more users of a social networking system to view one or more of a plurality of posts associated with a page of the social networking system;

receiving requests from one or more users of the social networking system to interact with one or more of the plurality of posts;

receiving a request from an administrator of the page for analytical information about the page; and

sending information to display to the administrator in a user interface, for each of the plurality of posts;

a number of times users of the social networking system requested to view the post, and

a number of times users of the social networking system requested to interact with the post.

2. The method of claim 1, wherein requesting to interact with one or more of the plurality of posts comprises requesting to express affinity for the one or more posts.

3. The method of claim 1, wherein for each of the plurality of posts, the user interface includes a number of times users of the social networking system requested to create an addition post about the post.

4. The method of claim 1, wherein for each of the plurality of posts, the user interface includes a percentage calculated based on the number of times users of the social networking system requested to view the post and a number of times users of the social networking system requested to create an addition post about the post.

5. The method of claim 1, wherein for each of the plurality of posts, the user interface includes a number of unique users of the social networking system that have viewed the post.

6. The method of claim 1, further comprising

responsive to receiving a request for an additional user interface from the administrator, sending additional information to display the additional user interface to the administrator, the additional user interface including for each of a plurality of channels, a number of users that viewed one of the plurality of posts through the channel.

7. The method of claim 1, wherein one of the plurality of channels includes paid advertisements.

8. The method of claim 1, wherein one of the plurality of channels includes the page.

9. The method of claim 1, wherein one of the plurality of channels includes posts by users.

10. A computer-implemented method comprising:

receiving requests from one or more users of a social networking system to view one or more of a plurality of content items associated with a page of the social networking system;

receiving requests from one or more users of the social networking system to interact with one or more of the plurality of content items;

receiving a request from an administrator of the page for analytical information about the page;

sending information to display to the administrator in a user interface, for each of the plurality of content items;

a number of times users of the social networking system requested to view the content item; and

a number of times users of the social networking system requested to interact with the content item.

11. The method of claim 10, wherein requesting to interact with one or more of the plurality of content items comprises requesting to express affinity for the one or more content items.

12. The method of claim 10, wherein for each of the plurality of content items, the user interface includes a number of times users of the social networking system requested to create an addition content item about the content item.

13. The method of claim 10, wherein for each of the plurality of content items, the user interface includes a percentage calculated based on the number of times users of the social networking system requested to view the content item and a number of times users of the social networking system requested to create an addition content item about the content item.

14. The method of claim 10, wherein for each of the plurality of content items, the user interface includes a number of unique users of the social networking system that have viewed the content items.

15. The method of claim 10, further comprising

responsive to receiving a request for an additional user interface from the administrator, sending additional information to display the additional user interface to the administrator, the additional user interface including for each of a plurality of channels, a number of users that viewed one of the plurality of content items through the channel.

16. The method of claim 10, wherein one of the plurality of channels includes paid advertisements.

17. The method of claim 10, wherein one of the plurality of channels includes the page.

18. The method of claim 10, wherein one of the plurality of channels includes content items shared by users.

19. A computer-implemented method comprising:

receiving requests from one or more users of a social networking system to view one or more of a plurality of first posts associated with a page of the social networking system;

receiving requests from one or more users of the social networking system to create a second post about one or more of the plurality of first posts;

receiving a request from an administrator of the page for analytical information about the page;

sending information to display to the administrator in a user interface, for each of the plurality of first posts;

a number of users of the social networking system that requested to view the first post; and

a number of times users of the social networking system requested to create a second post about the first post.

20. The method of claim 19, wherein for each of the plurality of first posts, the user interface includes a number of times users of the social networking system requested to interact with the first post.