Visual Presentation of Customized Content

• US 20140108968A1
• Filed: 10/11/2012
• Published: 04/17/2014
• Est. Priority Date: 10/11/2012
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Vishria, Eric
• Application Number:
  US13/649,789
• Publication Number:
  US 20140108968A1
• Time in Patent Office: Days
• US Class Current: 715/760
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Customized content is presented to user of a browser. A plurality of content items are determined and ranked for a user. The plurality of content items include user-specific content and general content. A tile is associated with each of the plurality of content items. The location of each tile is determined based on the rank of the content item associated with the tile. A layout is generated and transmitted together with the plurality of content items to the user browser for display.

Claims

1. A computer-implemented method for presenting customized content to a user, the method comprising:

determining a plurality of content items to display to a user, the plurality of content items comprising user-specific content and general content;

ranking the plurality of content items based on the user'"'"'s interest;

associating each of the plurality of content items with a tile in which a content item is displayed;

generating a layout of tiles based on the rankings of the content items associated with the tiles; and

transmitting the layout of tiles and content items to a web browser for presenting to the user.

2. The method of claim 1, wherein the user-specific content is determined based on the user'"'"'s interest and online activities.

3. The method of claim 1, further comprising:

receiving a search input from the user; and

filtering the user-specific content and general content based on the search input.

4. The method of claim 1, further comprising ranking the plurality of content items based on at least one from a group of:

interest of the user'"'"'s friends, rankings of search results, popularity, freshness, and editorial judgment.

5. The method of claim 1, wherein each tile is a rectangle area with a fixed width and a variable height displaying a preview of the associated content item including title, abstract, photos, source, and tags of the content.

6. The method of claim 5, further comprising determining a height of each tile based on the rank of the content item associated with the tile.

7. The method of claim 5, further comprising determining a height of each tile based on media type of the content item associated with the tile.

8. The method of claim 1, wherein the layout comprises one or more rows or columns of the tiles.

9. The method of claim 8, wherein at least one row or column includes user-specific content and general content.

10. The method of claim 8, wherein at least one row or column includes only user-specific content and at least one row or column includes only general content.

11. A non-transitory computer-readable storage medium storing executable computer program instructions for presenting customized content to a user, the computer program instructions comprising instructions for:

determining a plurality of content items to display to a user, the plurality of content items comprising user-specific content and general content;

ranking the plurality of content items based on the user'"'"'s interest;

associating each of the plurality of content items with a tile in which a content item is displayed;

generating a layout of tiles based on the rankings of the content items associated with the tiles; and

transmitting the layout of tiles and content items to a web browser for presenting to the user.

12. The storage medium of claim 11, wherein the user-specific content is determined based on the user'"'"'s interest and online activities.

13. The storage medium of claim 11, wherein the computer program instructions further comprise instructions for:

receiving a search input from the user; and

filtering the user-specific content and general content based on the search input.

14. The storage medium of claim 11, wherein the computer program instructions further comprise instructions for ranking the plurality of content items based on at least one from a group of:

interest of the user'"'"'s friends, rankings of search results, popularity, freshness, and editorial judgment.

15. The storage medium of claim 11, wherein each tile is a rectangle area with a fixed width and a variable height displaying a preview of the associated content item including title, abstract, photos, source, and tags of the content.

16. The storage medium of claim 15, wherein the computer program instructions further comprise instructions for determining a height of each tile based on the rank of the content item associated with the tile.

17. The storage medium of claim 15, wherein the computer program instructions further comprise instructions for determining a height of each tile based on media type of the content item associated with the tile.

18. The storage medium of claim 11, wherein the layout comprises one or more rows or columns of the tiles.

19. The storage medium of claim 18, wherein at least one row or column includes user-specific content and general content.

20. The storage medium of claim 18, wherein at least one row or column includes only user-specific content and at least one row or column includes only general content.