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SYSTEM AND METHOD FOR QUALIFYING EVENTS BASED ON BEHAVIORAL PATTERNS AND TRAITS IN DIGITAL ENVIRONMENTS

  • US 20140114742A1
  • Filed: 08/26/2013
  • Published: 04/24/2014
  • Est. Priority Date: 08/27/2012
  • Status: Active Grant
First Claim
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1. A device that analyzes advertising effectiveness, comprising:

  • an asset repository that stores a plurality of smart objects;

    an interface that accepts one or more smart objects from the plurality of smart objects;

    an event stream processor that receives information from the one or more smart objects and provides metrics based on the information from the one or more smart objects to determine the advertising effectiveness; and

    a bind engine that receives information from the one or more smart objects and finds correlations between user behavior towards the one or more smart objects user traits, and identifies relationships to determine the advertising effectiveness.

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