DETERMINING DEMOGRAPHICS BASED ON USER INTERACTION

• US 20140114998A1
• Filed: 12/23/2013
• Published: 04/24/2014
• Est. Priority Date: 11/29/2010
• Status: Active Grant

• Current Assignee: Cision US Inc. (Cision Ltd.)
• Original Assignee: ViralHeat Incorporated (Cision Ltd.)
• Inventors: Kadam, Rajeev Anand, Sankhla, Vishal Harshvardhan
• Granted Patent: US 10,162,891 B2
• Time in Patent Office: Days
• US Class Current: 707/758
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/10 Office automation; Time management

Abstract

Methods and systems for determining demographics based on user interaction are provided. Demographic information is maintained in association with certain indicators. Information regarding user interaction related to an item of interest is accessed, and indicators may be identified based on the user interaction information associated with a user. It is determined that the user belongs to one or more demographics based on the identified indicators, and a report may be generated.

Claims

1. A method for determining demographics based on user interaction, the method comprising:

accessing information over a communication network regarding use of language by a user of interest; and

executing instructions stored in memory, wherein execution of the instructions by a processor;

determines that the accessed information indicates that the user uses language in accordance with one or more language usage indicators selected from the group consisting of diction, sentence composition, jargon, and phrasing,

identifies one or more demographics associated with the determined language usage indicators based on stored demographic information and associated language usage indicators, and

generates a report indicating that the user belongs to the one or more identified demographics.

2. The method of claim 1, further comprising aggregating information from a plurality of sources regarding the user of interest.

3. The method of claim 2, wherein the plurality of sources include at least one social network.

4. The method of claim 2, wherein the plurality of sources include at least one camera, scanner, or sensor.

5. The method of claim 1, wherein the information concerns the user interacting with content.

6. The method of claim 1, further comprising harvesting information regarding a plurality of other users interacting with the content.

7. The method of claim 1, further comprising storing the demographic information in memory, the stored demographic information including a plurality of demographics, each demographic associated with at least one language usage indicator selected from the group consisting of diction, sentence composition, jargon, and phrasing.

8. The method of claim 1, further comprising accessing a remote database that stores the stored demographic information, the stored demographic information including a plurality of demographics, each demographic associated with at least one language usage indicator selected from the group consisting of diction, sentence composition, jargon, and phrasing.

9. The method of claim 1, wherein the identified demographic for the user is selected from the group consisting of age bracket, gender, income, location, native language, country of origin, educational background, and occupation.

15. The apparatus of claim 1, further comprising harvesting information regarding a plurality of other users interacting with the content.

10. An apparatus for determining demographics based on user interaction, the method comprising:

a communications interface for accessing information over a communication network regarding use of language by a user of interest; and

a processor for executing instructions stored in memory, wherein execution of the instructions by the processor;

determines that the accessed information indicates that the user uses language in accordance with one or more language usage indicators selected from the group consisting of diction, sentence composition, jargon, and phrasing,

identifies one or more demographics associated with the determined language usage indicators based on stored demographic information and associated language usage indicators, and

generates a report indicating that the user belongs to the one or more identified demographics.

11. The apparatus of claim 10, further comprising aggregating information from a plurality of sources regarding the user of interest.

12. The apparatus of claim 11, wherein the plurality of sources include at least one social network.

13. The apparatus of claim 11, wherein the plurality of sources include at least one camera, scanner, or sensor.

14. The apparatus of claim 10, wherein the information concerns the user interacting with content.

16. The apparatus of claim 10, further comprising storing the demographic information in memory, the stored demographic information including a plurality of demographics, each demographic associated with at least one language usage indicator selected from the group consisting of diction, sentence composition, jargon, and phrasing.

17. The apparatus of claim 10, further comprising accessing a remote database that stores the stored demographic information, the stored demographic information including a plurality of demographics, each demographic associated with at least one language usage indicator selected from the group consisting of diction, sentence composition, jargon, and phrasing.

18. The apparatus of claim 10, wherein the identified demographic for the user is selected from the group consisting of age bracket, gender, income, location, native language, country of origin, educational background, and occupation.

19. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for determining demographics based on user interaction, the method comprising:

accessing information over a communication network regarding use of language by a user of interest; and

executing instructions stored in memory, wherein execution of the instructions by a processor;

determines that the accessed information indicates that the user uses language in accordance with one or more language usage indicators selected from the group consisting of diction, sentence composition, jargon, and phrasing,

identifies one or more demographics associated with the determined language usage indicators based on stored demographic information and associated language usage indicators, and

generates a report indicating that the user belongs to the one or more identified demographics.