SYSTEM FOR EVENT-BASED INTELLIGENT-TARGETING

• US 20140120953A1
• Filed: 01/06/2014
• Published: 05/01/2014
• Est. Priority Date: 03/23/2010
• Status: Abandoned Application

• Current Assignee: Mavizon, Inc.
• Original Assignee: Mavizon, LLC
• Inventors: Ingram, Marc, Ee, Wooyong
• Application Number:
  US14/148,043
• Publication Number:
  US 20140120953A1
• Time in Patent Office: Days
• US Class Current: 455/456.3
• CPC Class Codes: G06F 16/244 Grouping and aggregation
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G08G 1/20 Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

An event-based intelligent targeting engine is capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment/media, and any communications thereof, etc. based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics.

Claims

1. An event-based intelligently-targeted engine implemented by a computer, comprising:

a system interface for receiving one or more inputs;

a data aggregator for collecting data, including location data for one or more users;

one or more resource services for providing content; and

an intelligence processor for processing the received inputs and the collected data and creating query strategies to identify relevant content from the one or more resource services based on the received inputs and the collected data, wherein such relevant content is then communicated to one or more users.