METHOD AND SYSTEM FOR SYMMETRICAL OBJECT PROFILING FOR ONE OR MORE OBJECTS

• US 20140122165A1
• Filed: 10/26/2012
• Published: 05/01/2014
• Est. Priority Date: 10/26/2012
• Status: Active Grant

• Current Assignee: NBC Universal Media LLC (Comcast Corporation)
• Original Assignee: NBC Universal Media LLC (Comcast Corporation)
• Inventors: FORT, Pavel A.
• Granted Patent: US 9,721,263 B2
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system is described that implements symmetrical object profiles across one or more objects, wherein an object profile is influenced by other object profiles with which it interacts. In particular, the system includes a configuration for a first object profile that is associated with a first object, wherein the first object profile comprises a set of attributes having a first set of valuations. The system includes a configuration for a second object profile that is associated with a second object, wherein the second object profile comprises said set of attributes having a second set of valuations. The system includes a profile updater for managing the first object profile and the second object profile, wherein in a transaction involving the first and second objects, corresponding object profiles are updated based on valuations in the first and second set of valuations.

Claims

1. A system for profiling, comprising:

a first object profile associated with a first object and comprising a set of attributes having a first set of valuations;

a second object profile associated with a second object and comprising said set of attributes having a second set of valuations; and

a profile updater for managing said first object profile and said second object profile, wherein in a transaction involving said first object and said second object, corresponding object profiles are updated based on valuations in said first and second set of valuations.

2. The system of claim 1, further comprising:

a storage system for storing said first object profile and said second object profile.

3. The system of claim 1, wherein said first object profile is updated based on said second set of valuations for said second object profile, and said second object profile is updated based on said first set of valuations for said first object profile.

4. The system of claim 3, wherein an attribute of said first object profile is updated by averaging attribute values of said attribute for objects in a history of transactions involving said first object over the total number of transactions.

5. The system of claim 4, wherein said history of transactions includes an initial seeding of said first object profile.

6. The system of claim 1, wherein said first object is associated with a first type defining consumers, and said second object is associated with a second type defining assets.

7. The system of claim 1, wherein said set of attributes comprises:

a category comprising one or more attributes, wherein valuations for said one or more attributes in said category total 100 percent.

8. The system of claim 1, wherein said first object comprises a group of objects each of which is associated with a corresponding object profile, and said first object profile is based on objects profiles of said group of objects.

9. A method for profiling, comprising:

establishing symmetrical object profile vectors for a first object and a second object, wherein said vector comprises a set of attributes;

determining that a transaction has occurred involving said first object and said second object;

accessing a first object profile associated with said first object from memory, wherein said first object profile comprises said set of attributes having a first set of valuations;

accessing a second object profile associated with said second object from said memory, wherein said second object profile comprises said set of attributes having a second set of valuations; and

at a profile updater, updating each of said first and second object profiles based on valuations in said first and second set of valuations.

10. The method of claim 9, further comprising:

updating a first attribute of said first object profile by averaging valuations for said first attribute associated with a history of transactions involving said first object that is based on a total number of transactions in said history of transactions.

11. The method of claim 10, further comprising:

seeding said first attribute with an initial valuation as a first transaction in said history of transactions.

12. The method of claim 9, wherein said first object comprises a consumer and said second object comprises an asset.

13. The method of claim 9, further comprising:

configuring a group of one or more attributes in said set of attributes into a category, wherein valuations for said group of one or attributes total 100 percent for said category in any given object profile.

14. The method of claim 13, wherein valuations for said group of one or more attributes across said category are unique between a first object and a second object.

15. The method of claim 9, further comprising:

configuring said first object as a group of one or more objects, wherein each object in said group is associated with a corresponding object profile; and

configuring said first object profile based on object profiles in said group of one or more objects.

16. The method of claim 15, wherein said configuring said first object profile further comprises:

for a first attribute in said first object profile, averaging valuations of corresponding first attributes of object profiles in said group of one or more objects that is based on the number of object profiles.

17. A non-transitory computer-readable medium having computer executable instructions for performing a method for profiling, comprising:

establishing symmetrical object profile vectors for a first object and a second object, wherein said vector comprises a set of attributes;

determining that a transaction has occurred involving said first object and said second object;

accessing a first object profile associated with said first object, wherein said first object profile comprises said set of attributes having a first set of valuations;

accessing a second object profile associated with said second object, wherein said second object profile comprises said set of attributes having a second set of valuations; and

updating each of said first and second object profiles based on valuations in said first and second set of valuations.

18. The computer-readable medium of claim 17, wherein said updating each of said first and second object profiles in said method comprises:

updating a first attribute of said first object profile by averaging valuations for said first attribute associated with a history of transactions involving said first object that is based on a total number of transactions in said history of transactions.

19. The computer-readable medium of claim 18, wherein said method further comprises:

seeding said first attribute with an initial valuation as a first transaction in said history of transactions.

20. The computer-readable medium of claim 17, wherein said method further comprises:

configuring a group of one or more attributes in said set of attributes into a category, wherein valuations for said group of one or attributes total 100 percent for said category in any given object profile.