MARKETING PROMOTION GENERATION, MANAGEMENT, AND DISTRIBUTION

• US 20140122200A1
• Filed: 10/31/2012
• Published: 05/01/2014
• Est. Priority Date: 10/31/2012
• Status: Abandoned Application

• Current Assignee: Charles S. Granville
• Original Assignee: Charles S. Granville
• Inventors: Granville, Charles S.
• Application Number:
  US13/665,356
• Publication Number:
  US 20140122200A1
• Time in Patent Office: Days
• US Class Current: 705/14.14
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

This disclosure is drawn to methods, systems, devices and/or apparatus related to generating, managing, operational management, distributing, administering, and/or analyzing simple to extremely complex marketing promotion campaigns. Specifically, the disclosed methods, systems, devices and/or apparatus relate generating, managing, distributing, administering, and/or analyzing a variety of marketing promotion campaigns simultaneously (including sweepstakes, user-generated contests, instant win campaigns, coupons, group buying promotions, sales incentives, trivia games, loyalty programs, donation promotions, and the like) on simultaneous media channels the Internet, social networks, and/or mobile platforms. There are many types of promotions, which may be combined for use in a single marketing promotion campaign. Example systems may include a promotion builder engine, a user interface design engine, a user management component, a prize management component, a rules generation engine, an award selection and notification component, and/or an analytics component.

Claims

1. A system for generating a promotion, the system comprising:

a promotion builder engine configured to receive substantial detailed information associated with a promotion from a promotion creator, and further configured to structure the promotion based, at least in part, on the information associated with the promotion and one or more promotion file databases having predetermined promotion data;

a user interface design engine configured to generate a user interface for the promotion;

a user management component configured to manage a plurality of users of the promotion;

a rules generation engine configured to generate the official promotion rules associated with the promotion, the one or more rules being based, at least in part, on the information association with the promotion and one or more rules databases having predetermined contractual language data;

an award selection component configured to manage a plurality of awards, and further configured to select one or more users from the plurality of users as a winner of at least one of the plurality of awards and notify them; and

an analytics component configured to analyze one or more metrics of the promotion and generate one or more reports associated with the promotion.

2. The system of claim 1, further comprising:

a distribution component configured to distribute the promotion to a marketing channel.

3. The system of claim 2, wherein the distribution component is configured to distribute the promotion to at least one or manage multiple channels simultaneously of a website, a microsite, a social network, a computer network, a mobile platform, digital signage, a printed article, and a printed document.

4. The system of claim 2,

wherein the distribution component is configured to distribute the promotion to a social network;

and

wherein the information associated with the promotion includes credential information to allow the promotion to appear on the social network.

5. The system of claim 1, further comprising:

an award fulfillment component configured to notify each winner of their respective award, and further configured to provide each winner with their respective award.

6. The system of claim 1, wherein the information associated with a promotion includes at least one of a promotion type, an award, a start date of the promotion, an end date of the promotion, a marketing channel, an eligibility condition, a prerequisite, a security parameter, contact information, a work flow, graphics, text, artwork, and an animation.

7. The system of claim 6, wherein the promotion type comprises at least one or multiple combinations of a sweepstakes, a user-generated contest, an instant win campaign, a coupon, a group buying promotion, a sales incentive, a trivia game, a loyalty program, and a donation promotion.

8. The system of claim 7, wherein the predetermined promotion data comprises at least one of a page template for each respective promotion type, graphics, buttons, messages, libraries, registration fields, legal document templates, data associated with previously generated promotions, data associated with prior users, security rules, and a blacklist.

9. The system of claim 1, wherein the promotion builder engine is further configured to structure the promotion based, at least in part, on the information associated with the promotion and a previously generated promotion.

10. The system of claim 1, wherein the user interface design engine uses at least one of a skin, a background, a graphic, a linkage, text, and a template to generate the user interface.

11. The system of claim 1, wherein the user management component is configured to at least one of:

receive user information associated with at least one of the plurality of users;

create an account for at least one of the plurality of users;

register at least one of the plurality of users for the promotion;

determine eligibility of at least one of the plurality of users for participation in the promotion; and

authenticate at least one of the plurality of users prior to participation in the promotion.

Across multiple media channels and combinations of promotion types running simultaneously.

12. The system of claim 1, wherein the rules generation engine is further configured to generate one or more documents associated with the one or more rules.

13. The system of claim 12, wherein the one or more rules are associated with at least one of federal laws, federal regulations, state laws, state regulations, local laws, local regulations, purchase requirements, eligibility, award details, award quantities, award value, instructions for the promotion, limitations of the promotion, sponsor information, administrator information, and mail-in entry information.

14. A method of generating a promotion, the method comprising:

receiving, via a computer network, information associated with a promotion from a promotion creator;

receiving, via the computer network, one or more instructions associated with designing a user interface of the promotion from the promotion creator;

generating, via one or more computing device, a structure of the promotion based, at least in part, on the information associated with the promotion and one or more promotion file databases having predetermined promotion data;

generating, via the one or more computing devices, one or more rules associated with the promotion based, at least in part, on the information associated with the promotion and one or more rules databases having predetermined contractual language data; and

distributing, via the computer network, the promotion and the one or more rules to a marketing channel.

15. The method of claim 14, further comprising:

registering, via the computer network, a plurality of users for the promotion;

authenticating, via the computer network, at least one user of the plurality of users; and

providing access, via the marketing channel, to the promotion to each authenticated user.

16. The method of claim 14, further comprising:

selecting one or more users from a plurality of users as a winner of an award.

17. The method of claim 16, further comprising:

notifying each winner of their respective award; and

providing each winner with their respective award.

18. One or more computer-readable medium having instructions thereon, the instructions configured to operate a network accessible computing device to:

receive, via a computer network, information associated with a promotion from a promotion creator;

receive, via the computer network, one or more instructions associated with designing a user interface of the promotion from the promotion creator;

generate, via the computing device, a structure of the promotion based, at least in part, on the information associated with the promotion and one or more promotion file databases having predetermined promotion data;

generate, via the computing device, one or more rules associated with the promotion based, at least in part, on the information associated with the promotion and one or more rules databases having predetermined contractual language data; and

distribute, via the computer network, the promotion and the one or more rules to a marketing channel.

19. The one or more computer-readable mediums having instructions thereon of claim 18, the instructions further configured to operate a network accessible computing system to:

generate, via the computing system, one or more documents associated with the one or more rules.

20. The one or more computer-readable mediums having instructions thereon of claim 18, the instructions further configured to operate a network accessible computing system to:

distribute, via the computer network, the promotion to a website; and

allow at least one of a plurality of users to access the promotion via the website.