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DYNAMIC ADVERTISING

  • US 20140122232A1
  • Filed: 10/26/2012
  • Published: 05/01/2014
  • Est. Priority Date: 10/26/2012
  • Status: Abandoned Application
First Claim
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1. One or more computer-storage media having computer-executable instructions embodied thereon that when executed by a computing device perform a method of generating a dynamic advertisement, the method comprising:

  • receiving a query;

    selecting an advertisement that is responsive to the query, the advertisement associated with an entity that has a website;

    determining that a page from within the website has more relevance to the query than other pages within the website by evaluating search results that are responsive to the query; and

    generating a dynamic advertisement that includes an advertisement feature that is dynamically derived from content in the page.

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  • 3 Assignments
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