COUPON OFFER PERSONALIZATION

• US 20140122238A1
• Filed: 10/30/2012
• Published: 05/01/2014
• Est. Priority Date: 10/30/2012
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Lewis, Jon K., Newman, Jonathan, Bettineski, Dave
• Application Number:
  US13/664,103
• Publication Number:
  US 20140122238A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for coupon offer personalization includes receiving information related to a location and a search criterion for coupon offers, and outputting coupon offers for selection based on the location and the search criterion. The method includes evaluating a selection history of coupon offers selected by a user from the output coupon offers. The method further includes determining if the selected coupon offers are a predetermined distance apart, and determining if a number of the selected coupon offers exceeds a predetermined threshold. If the selected coupon offers are the predetermined distance apart and if the number of the selected coupon offers exceeds the predetermined threshold, the method includes designating a location of the selected coupon offers as a location of interest to the user. The method further includes determining additional coupon offers in proximity to the location of interest to the user.

Claims

1. A method for coupon offer personalization, the method comprising:

receiving information related to a location;

receiving information related to a search criterion for coupon offers relative to the location;

outputting a plurality of coupon offers for selection based on the location and the search criterion within a predetermined range of the location;

evaluating a selection history of a plurality of coupon offers selected by a user from the plurality of output coupon offers, the coupon offers selected by the user being designated selected coupon offers;

determining if the selected coupon offers are a predetermined distance apart;

determining if a number of the selected coupon offers exceeds a predetermined threshold;

if the selected coupon offers are the predetermined distance apart and if the number of the selected coupon offers exceeds the predetermined threshold, designating a location of the selected coupon offers as a location of interest to the user; and

determining, by a processor, additional coupon offers in proximity to the location of interest to the user.

2. The method of claim 1, wherein information related to the location includes a zip code.

3. The method of claim 1, wherein evaluating a selection history of a plurality of coupon offers selected by a user from the plurality of output coupon offers further comprises:

determining distances between a center point of the location and the selected coupon offers.

4. The method of claim 3, further comprising:

determining the distances based on latitude and longitude coordinates of the center point of the location and the selected coupon offers.

5. The method of claim 1, wherein determining if a number of the selected coupon offers exceeds a predetermined threshold further comprises:

determining if the selected coupon offers are related to a category; and

determining if the number of the selected coupon offers related to the category exceeds a predetermined threshold related to the category.

6. The method of claim 1, wherein determining if a number of the selected coupon offers exceeds a predetermined threshold further comprises:

determining if the selected coupon offers are related to a category that is modifiable by the user.

7. The method of claim 1, wherein determining if a number of the selected coupon offers exceeds a predetermined threshold further comprises:

determining if the selected coupon offers are related to a user action; and

determining if the number of the selected coupon offers related to the user action exceeds a predetermined threshold related to the user action.

8. The method of claim 7, wherein the user action includes one of liking, disliking, and hiding a coupon offer.

9. The method of claim 1, wherein the predetermined threshold is two coupon offers, the method further comprising:

determining the location of interest to the user based on triangulation using locations of at least three of the selected coupon offers.

10. The method of claim 1, wherein determining additional coupon offers in proximity to the location of interest to the user further comprises:

determining the additional coupon offers within a predetermined distance to the location of interest to the user.

11. The method of claim 1, further comprising:

assigning at least one weight to each of the selected coupon offers and the additional coupon offers based on at least one of;

categories of the selected coupon offers and the additional coupon offers,

locations of the selected coupon offers and the additional coupon offers,

frequency of selection of the selected coupon offers, and

actions performed by the user related to the selected coupon offers.

12. The method of claim 1, further comprising:

assigning at least one weight to each of the selected coupon offers and the additional coupon offers;

determining a score for each of the selected coupon offers and the additional coupon offers based on the at least one assigned weight; and

ranking the selected coupon offers and the additional coupon offers based on the score for each of the selected coupon offers and the additional coupon offers.

13. The method of claim 1, further comprising:

assigning at least one weight to each of the selected coupon offers;

assigning a time stamp to each of the selected coupon offers;

determining a decay rate of each of selected coupon offers from the time stamp; and

modifying the at least one assigned weight based on the decay rate.

14. A coupon offer personalization apparatus comprising:

a memory storing machine readable instructions to;

receive information related to a location;

receive information related to a search criterion for coupon offers relative to the location;

output a plurality of coupon offers for selection based on the location and the search criterion within a predetermined range of the location;

evaluate a selection history of a plurality of coupon offers selected by a user from the plurality of output coupon offers, the coupon offers selected by the user being designated selected coupon offers;

determine if the selected coupon offers are related to a category;

determine if a number of the selected coupon offers related to the category exceeds a predetermined threshold related to the category;

if the number of the selected coupon offers exceeds the predetermined threshold related to the category, designate a location of the selected coupon offers as a location of interest to the user; and

determine additional coupon offers in proximity to the location of interest to the user; and

a processor to implement the machine readable instructions.

15. A non-transitory computer readable medium having stored thereon machine readable instructions for coupon offer personalization, the machine readable instructions when executed cause a computer system to:

receive information related to a location;

receive information related to a search criterion for coupon offers relative to the location;

output a plurality of coupon offers for selection based on the location and the search criterion within a predetermined range of the location;

evaluate a selection history of a plurality of coupon offers selected by a user from the plurality of output coupon offers, the coupon offers selected by the user being designated selected coupon offers;

determine if the selected coupon offers are related to a user action;

determine if a number of the selected coupon offers related to the user action exceeds a predetermined threshold related to the user action;

if the number of the selected coupon offers exceeds the predetermined threshold related to the user action, designate a location of the selected coupon offers as a location of interest to the user; and

determine, by a processor, additional coupon offers in proximity to the location of interest to the user.