Method and Apparatus Using Historical Influence for Success Attribution in Network Site Activity
First Claim
1. A method, comprising:
- performing, by a computer;
associating one or more participating actions with a success event;
wherein each of the one or more participating actions comprises a user action on a network-based content site;
determining a historical influence score for each of the one or more participating actions based on a previously measured metric associating the one or more participating actions with previous instances of the success event; and
assigning a current success influence score to each of the one or more participating actions based on the respective participating action'"'"'s historical influence score as a proportion of a total of the historical influence scores of the one or more participating actions.
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Accused Products
Abstract
User actions prior to, and associated with, an online success event may be considered participating actions that may have influenced the user toward the success event. A previously measured success influence metric for the participating actions may be used to determine a historical influence score for each participating action leading up to the success event. Each participating action may be assigned a current success influence score based on that event'"'"'s historical influence score as a percentage of a combined historical influence score of all the participating actions for the success event. Additionally, the assigned current success influence scores may be combined with the previously measured success influence metric for use as historical influence scores for success attribution regarding further instances of the success event.
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Citations
20 Claims
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1. A method, comprising:
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performing, by a computer; associating one or more participating actions with a success event; wherein each of the one or more participating actions comprises a user action on a network-based content site; determining a historical influence score for each of the one or more participating actions based on a previously measured metric associating the one or more participating actions with previous instances of the success event; and assigning a current success influence score to each of the one or more participating actions based on the respective participating action'"'"'s historical influence score as a proportion of a total of the historical influence scores of the one or more participating actions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A non-transitory, computer-readable storage medium storing program instructions that when executed on one or more computers cause the one or more computers to perform:
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associating one or more user actions on a network-based content site with a success event; determining a historical influence score for each of the one or more user actions based on a previously measured metric associating the one or more user actions with previous instances of the success event; and assigning a current success influence score to each of one or more participating actions of the one or more user actions based on the respective participating action'"'"'s historical influence score as a proportion of a total of the historical influence scores of the one or more participating actions. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A system, comprising:
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a data store storing historical influence data for a network-based site; and one or more processors configured to implement a success influence analyzer, wherein the success influence analyzer is configured to; associate one or more participating actions with a success event, wherein each participating action comprises a user action on a network-based content site; access the historical influence data on the data store to determine a historical influence score for each of the one or more participating actions based on a previously measured metric associating the one or more participating actions with previous instances of the success event; and assign a current success influence score to each of the one or more participating actions based on the respective participating action'"'"'s historical influence score as a proportion of a total of the historical influence scores of the one or more participating actions. - View Dependent Claims (17, 18, 19, 20)
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Specification