DISPLAYING SOCIAL NETWORKING INFORMATION BASED ON IDENTIFIED ENTITY

• US 20140122653A1
• Filed: 10/30/2012
• Published: 05/01/2014
• Est. Priority Date: 10/30/2012
• Status: Active Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Linkedln Corporation
• Inventors: Hosseini, Farid, Monshizadeh, Mohammad Omid, Lau, Gloria
• Granted Patent: US 10,262,379 B2
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A system and computing instructions may include a user device, a social network database, and a processor. The user device may include a user interface configured to display a web browser. The social network database may be configured to store social network information related to an entity. The processor may be configured to identify the entity based on content of a webpage displayed on the web browser of the user device, obtain social network information related to the entity from the social network database based on a social network relationship between the user and the entity, and display the social network information on the web browser of the user device.

Claims

1. A memory device, the memory device communicatively coupled to a processor and comprising instructions which, when performed on the processor, cause the processor to:

identify an entity based on content of a web-page displayed on a web browser of a user;

obtain social network information related to the entity from a social network database based on a social network relationship between the user and the entity; and

display the social network information on the web browser of the user.

2. The memory device of claim 1, wherein the entity is at least one of an individual and an organization.

3. The memory device of claim 1, wherein the social network information is at least one of an entity name, a social network graph, a secondary entity related to the entity, a job posting, a product related to the entity, and a social network posting related to the entity.

4. The memory device of claim 3, wherein the social network information is obtained based on at least one of a relevance to the user, a popularity of the social network information, and a privacy setting.

5. The memory device of claim 4, wherein the relevance to the user is based, at least in part, on a comparison of the social network information with a user profile.

6. The memory device of claim 4, wherein the popularity of the social network information is based on at least one of a number of times the social network information has been accessed and a rating of a previous user of the social network information.

7. The memory device of claim 4, wherein the privacy setting is based on a privacy setting of the entity.

8. The memory device of claim 1, wherein the social network information is displayed on the browser concurrently with the webpage.

9. The memory device of claim 8, wherein displaying the social network information comprises displaying the webpage in a first frame of the web browser and the social network information in a second frame of the web browser.

10. A system, composing:

a social network database configured to store a social network information related to an entity; and

a processor, configured to;

identify the entity based on content of a webpage displayed on a web browser of a user device of a user of the social network;

obtain social network information related to the entity from the social network database based on a social network relationship between the user and the entity; and

display the social network information on the web browser of the user device.

11. The system of claim 10, wherein the entity is at least one of an individual and an organization.

12. The system of claim 10, wherein the social network information is at least one of an entity name, a social network graph, a secondary entity related to the entity, a job posting, a product related to me entity, and a social network posting related to the entity.

13. The system of claim 12, wherein the social network information is obtained based on at least one of a relevance to the user, a popularity of the social network information, and a privacy setting.

14. The system of claim 13, wherein the relevance to the user is based, at least in part, on a comparison of the social network information with a user profile.

15. The system of claim 13, wherein the popularity of the social network information is based on at least one of a number of times the social network information has been accessed and a rating of a previous user of the social network information.

16. The system of claim 13, wherein the privacy setting is based on a privacy setting of the entity.

17. The system of claim 10, wherein the social network information is displayed on the browser concurrently with the webpage.

18. The system of claim 17, wherein displaying the social network information comprises displaying the webpage in a first frame of the web browser and the social network information in a second frame of the web browser.

19. A method for displaying social network information, comprising:

identifying an entity based on content of a webpage displayed on a web browser of a user;

obtaining social network information related to the entity from a social network database based on a social network relationship between the user and the entity; and

displaying the social network information on the web browser of the user.

20. The method of claim 19, wherein the entity is at least one of an individual and an organization.