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PACING AD SERVICE WITH ADJUSTABLE GRANULARITY

  • US 20140123173A1
  • Filed: 10/26/2012
  • Published: 05/01/2014
  • Est. Priority Date: 10/26/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • dividing an ad campaign into a sequence of discrete time increments;

    determining a measured total viewership number for a set of prior discrete time increments in the sequence of discrete time increments;

    calculating a projected total viewership number for each of a set of future discrete time increments in the sequence of discrete time increments, the projected total viewership number being configured to vary for the set of future discrete time increments;

    fitting a curve to the measured total viewership numbers for the set of prior discrete time increments and the projected total viewership number for each of the set of future discrete time increments;

    subdividing a first discrete time increment in the set of future discrete time increments into a number of subdivisions;

    determining a first total viewership number at a first point for the first discreet time increment and a second total viewership number at a second point for the first discreet time increment based on the curve;

    allocating a variable number of the video advertisements to each of the subdivisions in between the first point and the second point based on the curve; and

    allocating a set of purchased video advertisements included in the ad campaign to ad breaks included in one or more streaming videos over the first discrete time segment at a rate based on the curve.

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