SESSION BASED ADVERTISING
First Claim
Patent Images
1. A method for displaying advertisements, comprising:
- (a) commencing a media content viewing session, wherein during the media content viewing session, media content is displayed on a media content viewing device;
(b) maintaining a set of advertisements in an advertisement selection receiver;
(c) during the media content viewing session, the advertisement selection receiver;
(1) determining and selecting one or more advertisements from the set of advertisements; and
(2) displaying the selected one or more advertisements on the media content viewing device.
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Accused Products
Abstract
A method, apparatus, and computer program product provide the ability to select and display advertisements. A media content viewing session is commenced. During the session, media content is displayed on a display/media content viewing device (e.g., a television or monitor). A set of advertisements are maintained in an advertisement selection receiver. During the session, the advertisement selection receiver determines, selects, and displays advertisements from the set of advertisements.
11 Citations
26 Claims
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1. A method for displaying advertisements, comprising:
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(a) commencing a media content viewing session, wherein during the media content viewing session, media content is displayed on a media content viewing device; (b) maintaining a set of advertisements in an advertisement selection receiver; (c) during the media content viewing session, the advertisement selection receiver; (1) determining and selecting one or more advertisements from the set of advertisements; and (2) displaying the selected one or more advertisements on the media content viewing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for displaying advertisements, comprising:
an advertisement selection receiver communicatively coupled to a media content viewing device, wherein the advertisement selection receiver is configured to; (a) commence a media content viewing session, wherein during the media content viewing session, media content is displayed on the media content viewing device; (b) maintain a set of advertisements; (c) determine and select, during a media content viewing session, one or more advertisements from the set of advertisements; and (d) display, during the media content viewing session, the selected one or more advertisements on the media content viewing device. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
Specification