SYSTEMS AND METHODS TO FACILITATE AN OFFER CAMPAIGN BASED ON THE RESULT OF A COMPETITION
First Claim
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1. A computer-implemented method, comprising:
- transmitting, by a computing apparatus, a first message to a user enrolled in an offer campaign, the first message inviting the user to participate in a competition between a plurality of teams of users, the user being associated with a first team in the plurality of teams, the plurality of users being invited to participate in the competition;
in response to a determination that the first team wins the competition, providing an offer of a benefit to the user, andassociating the offer with a consumer payment account of the user;
monitoring, by the computing apparatus, transactions in the consumer payment account of the user to detect a transaction that satisfies benefit redemption requirements of the offer; and
in response to detecting an authorization request for the transaction that satisfies the benefit redemption requirements of the offer, providing, by the computing apparatus, the benefit of the offer to the transaction.
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Abstract
Systems and methods configured to allow an offer campaign to be specified in connection with a competition on a social networking site. Users are classified into different groups based on a result of the competition; and the offer campaign provides different interaction experiences to users of different groups in accordance with the specification of the offer campaign.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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transmitting, by a computing apparatus, a first message to a user enrolled in an offer campaign, the first message inviting the user to participate in a competition between a plurality of teams of users, the user being associated with a first team in the plurality of teams, the plurality of users being invited to participate in the competition; in response to a determination that the first team wins the competition, providing an offer of a benefit to the user, and associating the offer with a consumer payment account of the user; monitoring, by the computing apparatus, transactions in the consumer payment account of the user to detect a transaction that satisfies benefit redemption requirements of the offer; and in response to detecting an authorization request for the transaction that satisfies the benefit redemption requirements of the offer, providing, by the computing apparatus, the benefit of the offer to the transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A non-transitory computer-storage medium storing instructions configured to instruct a computing apparatus to at least:
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transmit, by a computing apparatus, a first message to a user enrolled in an offer campaign, the first message inviting the user to participate in a competition between a plurality of teams of users, the user being associated with a first team in the plurality of teams, the plurality of users being invited to participate in the competition; in response to a determination that the first team wins the competition, provide an offer of a benefit to the user, and associate the offer with a consumer payment account of the user; monitor, by the computing apparatus, transactions in the consumer payment account of the user to detect a transaction that satisfies benefit redemption requirements of the offer; and in response to detecting an authorization request for the transaction that satisfies the benefit redemption requirements of the offer, provide, by the computing apparatus, the benefit of the offer to the transaction.
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19. A computing apparatus, comprising:
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at least one microprocessor; and a memory storing instructions configured to instruct the at least one microprocessor to perform operations, the computing apparatus including; a data warehouse configured to store a communication reference in association with account data of a consumer payment account of a user enrolled in an offer campaign; a message broker configured to generate a first message inviting the user to participate in a competition between a plurality of teams of users, the user being associated with a first team in the plurality of teams, the plurality of teams of users being invited to participate in the competition; a media controller configured to transmit the first message to the communication reference; a portal configured to determine that the first team wins the competition and in response store an offer of a benefit in the data warehouse in association with the consumer payment account; and a transaction handler configured to monitor transactions in the consumer payment account of the user to detect a transaction that satisfies benefit redemption requirements of the offer, and provide the benefit of the offer to the transaction. - View Dependent Claims (20)
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Specification