PROVIDING AUGMENTED PURCHASE SCHEMES

• US 20140129328A1
• Filed: 11/07/2012
• Published: 05/08/2014
• Est. Priority Date: 11/07/2012
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Mathew, Ashvin
• Application Number:
  US13/670,757
• Publication Number:
  US 20140129328A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

An application provides augmented purchase schemes. A product is displayed through monitors augmenting customer environment. Product and service offers are transmitted to a customer according to online list populated with customer information to affect purchase behavior. Product information is generated according to a customer interest and transmitted to the customer.

Claims

1. A method executed on a computing device for providing augmented purchase schemes, the method comprising:

receiving customer information about a customer;

determining a product of interest for the customer based on the customer information;

capturing information about an environment surrounding the customer through devices in proximity to the customer;

determining a location to place the product in the environment; and

displaying the product through displays augmenting the environment of the customer by placing the product in the determined location.

2. The method of claim 1, further comprising:

determining the customer information from at least one of;

an explicit resource and an implicit resource;

including at least one from a set of;

customer input, online orders, and automated list applications as the explicit resource;

including inferences from at least one from a set of;

a web search, a calendar, and a customer location as the implicit resource.

3. The method of claim 1, further comprising:

receiving the information about the environment from at least one from a set of;

the customer, a camera capture, and one or more databases including manufacturer databases.

4. The method of claim 3, further comprising:

prompting the customer to provide at least one from a set of;

configuration and dimension information about the environment from the customer.

5. The method of claim 1, further comprising:

retrieving an inside view and an outside view of the environment from a manufacturer database for the environment classified as a standard environment.

6. The method of claim 1, further comprising:

overlaying the product to a matching location in the augmented environment through an augmented reality (AR) capable device.

7. The method of claim 6, further comprising:

displaying the overlaid product and the augmented environment on a web page while customer is searching for the product.

8. The method of claim 1, further comprising:

changing one or more of a color, a dimension, a position, and a configuration of the product within the augmented environment.

9. A computing device for providing augmented purchase schemes, the computing device comprising:

a memory configured to store instructions; and

a processor coupled to the memory, the processor executing an application in conjunction with the instructions stored in the memory, wherein the application is configured to;

generate an online list for a customer according to at least one of;

explicit customer input and implicit customer intent;

integrate the online list with location information associated with the customer; and

provide offers to the customer based on the online list to affect a purchase behavior of the customer through at least one from a set of;

a mobile device, a web site, and an in store display.

10. The computing device of claim 9, wherein the application is further configured to:

compile the online list from goods and services of interest to the customer.

11. The computing device of claim 9, wherein the application is further configured to:

interact with store systems to determine predefined time criteria for the offers; and

present offers based on the time criteria.

12. The computing device of claim 9, wherein the application is further configured to:

determine the location information from at least one from a set of;

presence information associated with the customer and one or more sensors detecting a proximity of the customer near a store; and

transmit offers about products near the location of the customer.

13. The computing device of claim 9, wherein the application is further configured to:

alert an associate with background information about customer and the online list customized for the customer while the location of the customer is in proximity to a store.

14. The computing device of claim 9, wherein the application is further configured to:

detect the customer spending time at an area of a store; and

transmit the offers to the customer for a product within the area upon detecting the customer leaving the area.

15. The computing device of claim 9, wherein the application is further configured to:

analyze at least one from a set of;

body and facial expressions of the customer through in-store detection devices; and

transmit the offers based on results of the analysis.

16. The computing device of claim 9, wherein the application is further configured to:

include at least one from a set of;

a discount, a coupon, a future purchase discount, a membership, a payment plan, and a loan offer as the one of the offers.

17. A computer-readable memory device with instructions stored thereon for providing augmented purchase schemes, the instructions comprising:

determining a customer interest based at least one from a set of;

explicit customer input and implicit customer intent;

generating product information based on the customer interest and at least one from a set of;

a customer location and a customer attribute; and

providing the product information to a customer through at least one from a set of;

a mobile device, a web site, and an in store display.

18. The computer-readable memory device of claim 17, wherein the instructions further comprise:

selecting products based on the customer interest;

retrieving detail information including specifications as part of the product information; and

customizing the product information based on the customer interest by interacting with store systems.

19. The computer-readable memory device of claim 17, wherein the instructions further comprise:

detecting proximity of the customer to a store based on presence information of the customer;

contacting a marketing service to retrieve the customer interest; and

requesting a store system to match the product information to the customer interest.

20. The computer-readable memory device of claim 19, wherein the instructions further comprise:

retrieving specification and pricing information from the product information;

displaying the specification and pricing information to the customer.