Method and Apparatus for Digital Coupon Presentation

• US 20140129339A1
• Filed: 11/08/2012
• Published: 05/08/2014
• Est. Priority Date: 11/08/2012
• Status: Active Application

• Current Assignee: Ford Global Technologies, LLC (Ford Motor Company)
• Original Assignee: Ford Global Technologies, LLC (Ford Motor Company)
• Inventors: MacNeille, Perry Robinson, Liu, Yimin, Marchwicki, Julius, Gusikhin, Oleg Yurievitch, Tonshal, Basavaraj, Burnell, Scott, Wehrman, Edward
• Application Number:
  US13/671,987
• Publication Number:
  US 20140129339A1
• Time in Patent Office: Days
• US Class Current: 705/14.62
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement

Abstract

A system includes a processor configured to receive a plurality of media elements including at least one media element containing an interactive advertisement. The processor is further configured to present the media elements to a vehicle occupant. The processor is also configured to receive acquiescence to store a coupon associated with at least one interactive advertisement. Additionally, the processor is configured to instruct storage of the coupon and instruct storage of any events associated with the coupon which may signal a reason to re-present the coupon to a driver.

Claims

1. A system comprising:

a processor configured to;

receive a plurality of media elements including at least one media element containing an interactive advertisement;

present the media elements to a vehicle occupant;

receive acquiescence to store a coupon associated with at least one interactive advertisement;

instruct storage of the coupon; and

instruct storage of any events associated with the coupon which may signal a reason to re-present the coupon to a driver.

2. The system of claim 1, wherein the processor is further configured to, upon receiving a media element containing an interactive advertisement, instruct termination of a standard media player process and instruct initiation of an enriched content media player process.

3. The system of claim 2, wherein the processor is further configured to restore the standard media player process to a pre-termination state upon cessation of the enriched content media player process.

4. The system of claim 1, wherein the processor is further configured to receive notification of an event that may correspond to one or more stored events.

5. The system of claim 4, wherein the notification may come from a remote server.

6. The system of claim 4, wherein the notification may come from a vehicle system.

7. The system of claim 4, wherein the notification may come from a driver.

8. The system of claim 4, wherein the processor is further configured to compare the event to one or more stored events in order to determine if a coupon associated with one of the stored one or more events should be re-presented to the driver.

9. The system of claim 8, wherein the processor is further configured to re-present the coupon to the driver and offer a driver assistance in redeeming the coupon.

10. The system of claim 9, wherein the processor is further configured to offer a driver navigation assistance useful in redeeming the coupon.

11. The system of claim 9, wherein the processor is further configured to offer a driver reservation assistance useful in redeeming the coupon.

12. The system of claim 9, wherein the processor is further configured to offer a driver informational assistance useful in redeeming the coupon.

13. A system comprising:

a processor configured to;

receive incoming event notification from at least a vehicle system;

compare the event notification to a plurality of stored events, relating to one or more saved coupons;

upon a correlation between the event notification and at least one stored event, present a saved coupon for redemption;

receive an indication that redemption of the saved coupon is desired; and

provide guidance in redeeming the saved coupon.

14. The system of claim 13, wherein the processor is further configured to receive incoming event notification from at least a remote server.

15. The system of claim 13, wherein the processor is further configured to receive incoming event notification from at least a vehicle occupant.

16. The system of claim 13, wherein the guidance includes navigation assistance useful in redeeming the coupon.

17. The system of claim 13, wherein the guidance includes reservation assistance useful in redeeming the coupon.

18. The system of claim 13, wherein the guidance includes informational assistance useful in redeeming the coupon.

19. A computer-implemented method comprising:

receiving incoming event notification from at least a vehicle system;

compare the event notification to a plurality of stored events, relating to one or more saved coupons, using a vehicle computing system;

upon a correlation between the event notification and at least one stored event, presenting a saved coupon for redemption;

receiving an indication that redemption of the saved coupon is desired; and

providing guidance in redeeming the saved coupon.