UNIFORM RESOURCE LOCATOR MAPPING AND ROUTING SYSTEM AND METHOD

• US 20140129733A1
• Filed: 11/06/2013
• Published: 05/08/2014
• Est. Priority Date: 11/07/2012
• Status: Active Grant

• Current Assignee: Pure Oxygen Labs LLC
• Original Assignee: Pure Oxygen Labs LLC
• Inventors: Klais, Brian
• Granted Patent: US 9,742,661 B2
• Time in Patent Office: Days
• US Class Current: 709/239
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: H04L 45/22 Alternate routing
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context

Abstract

A uniform resource locator (URL) mapping and routing system and method for generating, routing, and managing URLs is used to route internet users to application landing pages or websites based on a URL mapping scheme. Routing instructions for the URL may route a user accessing a URL to a destination landing page or an alternate landing page depending on routing instructions in the URL mapping scheme.

Claims

1. A method for mapping and routing a URL accessible by a computing device comprising the steps of:

preparing routing instructions for the URL including specifying one or more destination landing pages and one or more alternate landing pages based on one or more conditions;

receiving device information from the computing device used to access the URL;

analyzing the device information against the routing instructions;

identifying a destination landing page based on the routing instructions;

identifying an alternate landing page based on the routing instructions;

executing the routing instructions to direct the computing device to access the destination landing page;

determining whether the destination landing page was accessed; and

if the destination landing page was not accessed, directing the computing device to access the alternate landing page.

2. The method of claim 1, further comprising the step of:

routing the user to an intermediate landing page including a script that directs the computing device to access the destination landing page or, if the destination landing page is unavailable, to the alternate landing page.

3. The method of claim 1 wherein the routing instructions may be modified without modifying the URL.

4. The method of claim 1, wherein the routing instructions determine a destination landing page based on the presence of a mobile app on the computing device.

5. The method of claim 4, further comprising the step of:

reporting whether the computing device accessed the destination landing page.

6. The method of claim 1, wherein the destination landing page is present in a mobile app.

7. The method of claim 1, wherein the alternate landing page is a mobile version of a webpage and is displayed on a web browser.

8. The method of claim 1, wherein the routing instructions are stored on an application server.

9. The method of claim 1, further comprising the step of generating the URL for mapping and routing.

10. A method for mapping and routing a URL accessible by a computing device comprising the steps of:

preparing routing instructions for the URL including specifying a destination landing page and an alternate landing page based on one or more conditions;

receiving device information from the computing device used to access the URL;

analyzing the device information against the routing instructions;

executing the routing instructions to direct the computing device to access the destination landing page;

determining whether the destination landing page was accessed; and

if the destination landing page was not accessed, directing the computing device to access the alternate landing page.

11. The method of claim 10, further comprising the step of:

routing the user to an intermediate landing page including a script that directs the computing device to access the destination landing page or, if the destination landing page is unavailable, to the alternate landing page.

12. The method of claim 10, further comprising the step of:

reporting whether the computing device accessed the destination landing page.

13. The method of claim 10, wherein the routing instructions determine a destination landing page based on the presence of a mobile app on the computing device.

14. The method of claim 10, wherein the destination landing page is present in a mobile app.

15. The method of claim 10, wherein the alternate landing page is a mobile version of a webpage and is displayed on a web browser.

16. The method of claim 10, wherein the routing instructions are stored on an application server.

17. The method of claim 10, further comprising the step of generating the URL for mapping and routing.

18. A method for generating a URL having a mapping scheme comprising:

receiving an inputted destination URL in a form in communication with a URL management system;

receiving a specification of at least one preferred landing page;

receiving a specification of at least one alternate landing page;

storing the at least one preferred landing page and at least one alternate landing page in a mapping database hosted on a server;

generating the URL based on information received in the form.

19. The method of claim 18 wherein the at least one preferred landing page is specified using a form.

20. The method of claim 18 wherein the at least one alternate landing page is specified using a form.