ELECTRONIC PUBLISHING MECHANISMS

• US 20140129959A1
• Filed: 04/18/2013
• Published: 05/08/2014
• Est. Priority Date: 11/02/2012
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Gupta, Gaurav, Battles, Matthew Hamilton, Desai, Pradeep, Chandra, Balaji Hariharan, Radhakrishnan, Prasanth, Beri, Harshit, Paramadhayalan, Vignesh Annamalai
• Granted Patent: US 9,582,156 B2
• Time in Patent Office: Days
• US Class Current: 715/751
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A content publisher can use a publisher tool to tag various content elements, which enables a user viewing content from the publisher to view related advertising. In at least some embodiments, the tool is a toolbar that the publisher can use to tag content elements such as images and text, whereby the toolbar can recommend related items to be linked to those content elements. The items can be associated with an entity, such as an advertiser or electronic retailer, that will provide some level of compensation to the publisher in return for the linking. Such an approach enables the publisher to monetize the content in a way that is minimally intrusive for the end user.

Claims

1. A computer-implemented method for enabling a user to associate one or more instances of content with a content element displayed to the user.

2. The computer-implemented method of claim 1, wherein the content element is at least one of an image or text.

3. The computer-implemented method of claim 1, further comprising suggesting at least one of the one or more instances to the user based at least in part upon the content element.

4. The computer-implemented method of claim 1, wherein the content element is part of a page of text, a Web page, a video, or an application interface.

5. The computer-implemented method of claim 1, further comprising displaying information for at least one of the one or more instances to a second user when a second user interacts with the content element.

6. The computer-implemented method of claim 5, further comprising dynamically determining the at least one of the one or more instances in response to the user accessing or interacting with the content element.

7. The computer-implemented method of claim 1, further comprising exposing functionality for enabling the user to associate the one or more instances of content with the content element through a toolbar.

8. The computer-implemented method of claim 1, wherein the user is a provider of content including the content element.

9. A system for performing the computer-implemented method of claim 1, the system including at least one processor and memory storing instructions executable by the at least one processor.

10. A toolbar for enabling the method of computer-implemented claim 1.

11. A non-transitory computer-readable storage medium including instructions for performing the computer-implemented method of claim 1.

12. A computing device having a processor and processor-executable instructions for performing the computer-implemented method of claim 1.