System and Method of Media Content Selection Using Adaptive Recommendation Engine
First Claim
Patent Images
1. A system of one or more computing devices operatively connected to transfer data for presenting media content to a viewer facing a display comprising:
- a display component adapted to display one or more content items on the display;
a sensor component adapted to detect and record one or more characteristics of the viewer of the display;
a selection component comprised of past viewer behavioral data stored in a data storage system where the selection component is adapted to receive the detected viewer characteristics, and use the received characteristics and stored behavioral data to determine a selection of content to be displayed on the display component.
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Abstract
This is a system and method of providing selected media content whereby information about the characteristics or behavior of a person viewing the content viewer is detected or otherwise determined and then automatic feedback is used so that as such adjustments are made, the view behavior is further monitored in order to evaluate the quality of the adjustments and make further adjustments in order to meet a pre-determined objective.
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Citations
33 Claims
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1. A system of one or more computing devices operatively connected to transfer data for presenting media content to a viewer facing a display comprising:
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a display component adapted to display one or more content items on the display; a sensor component adapted to detect and record one or more characteristics of the viewer of the display; a selection component comprised of past viewer behavioral data stored in a data storage system where the selection component is adapted to receive the detected viewer characteristics, and use the received characteristics and stored behavioral data to determine a selection of content to be displayed on the display component. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 26, 27, 28, 29, 30)
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16. A method of automatically selecting content for display on a display screen watched by a viewer comprising:
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Detecting one or more characteristics of the viewer; Retrieving historical data comprised of detected characteristics of other viewers; and In dependence on the detected and retrieved characteristics, determining using a data analysis function content to be displayed on the screen, where the determining step is a feedback process that adjusts the selection function to maximize a primary variable. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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31. A computer system for presenting media content to a viewer facing a display comprising:
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a component adapted to display one or more advertising content on the display; a component adapted to detect and record one or more characteristics of the viewer of the display; a calculation component adapted to receive the detected viewer characteristics, retrieve past viewer behavior and other stored variables and determine an advertisement to be displayed on the display component to the detected viewer. - View Dependent Claims (32)
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33. A method of automatically selecting advertising for display on a display screen watched by a viewer comprising:
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Detecting one or more characteristics of the viewer; Retrieving historical data comprised of detected characteristics of other viewers; and In dependence on the detected and retrieved characteristics, determining using a data analysis function an advertisement to be displayed on the screen, where the determining step is a feedback process that adjusts the selection function to maximize a primary variable.
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Specification