Method and System to Provide Interactivity Using an Interactive Channel Bug
First Claim
Patent Images
1. A method comprising:
- receiving a content item;
receiving a first graphical object configured to function as a content identifier and to facilitate interactivity;
inserting the first graphical object into the content item;
transmitting the content item with the first graphical object; and
causing launch of interactive features associated with the first graphical object when triggered through an internet protocol (IP) pathway.
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Abstract
A method and system are disclosed to provide interactivity using an interactive channel bug. The interactive channel bug (e.g., an “interactive broadcast channel branding logo”) allows a television user to access a variety of interactive services. The interactive broadcast channel branding logo may be configured to launch a functionality determined by a broadcaster. This functionality may change over time. The form of the interactive broadcast channel branding logo may also change over time in which the availability of new interactive services is indicated.
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Citations
20 Claims
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1. A method comprising:
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receiving a content item; receiving a first graphical object configured to function as a content identifier and to facilitate interactivity; inserting the first graphical object into the content item; transmitting the content item with the first graphical object; and causing launch of interactive features associated with the first graphical object when triggered through an internet protocol (IP) pathway. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method comprising:
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receiving a content item; receiving a first graphical object configured to function as a content identifier and to facilitate interactivity; inserting the first graphical object into the content item; transmitting the content item with the first graphical object; and receiving a selection of interactive features associated with the first graphical object when triggered through an internet protocol (IP) pathway. - View Dependent Claims (17, 18)
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19. A method comprising:
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inserting a first graphical object configured to function as a content identifier and to facilitate interactivity into a content item; transmitting the content item with the first graphical object; and causing launch of interactive features associated with the first graphical object when triggered through an internet protocol (IP) pathway. - View Dependent Claims (20)
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Specification