CATEGORIZING CONTENT SELECTIONS
First Claim
1. A method comprising:
- receiving, from a computing device, a request for a sponsored content item;
providing the sponsored content item and associated interstitial content for presentation on a user interface, wherein the interstitial content is for presentation after user selection of the sponsored content item;
receiving first interaction data indicative of user selection of the sponsored content item and second interaction data indicative of a navigation input during presentation of the interstitial content;
based on the second interaction data, categorizing the user selection indicated by the first interaction data as either an accidental selection or an intentional selection; and
taking an action based on the categorizing.
2 Assignments
0 Petitions
Accused Products
Abstract
An example method includes receiving, from a computing device, a request for a sponsored content item. The method also includes providing the sponsored content item and associated interstitial content for presentation on a user interface. The interstitial content is for presentation after user selection of the sponsored content item. The method includes receiving first interaction data indicative of user selection of the sponsored content item and second interaction data indicative of a navigation input during presentation of the interstitial content. The method also includes, based on the second interaction data, categorizing the user selection indicated by the first interaction data as either an accidental selection or an intentional selection; and taking an action based on the categorizing.
21 Citations
13 Claims
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1. A method comprising:
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receiving, from a computing device, a request for a sponsored content item; providing the sponsored content item and associated interstitial content for presentation on a user interface, wherein the interstitial content is for presentation after user selection of the sponsored content item; receiving first interaction data indicative of user selection of the sponsored content item and second interaction data indicative of a navigation input during presentation of the interstitial content; based on the second interaction data, categorizing the user selection indicated by the first interaction data as either an accidental selection or an intentional selection; and taking an action based on the categorizing. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. One or more machine-readable storage media storing instructions that are executable by one or more processing devices to perform operations comprising:
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receiving, from a computing device, a request for a sponsored content item; providing the sponsored content item and associated interstitial content for presentation on a user interface, wherein the interstitial content is for presentation after user selection of the sponsored content item; receiving first interaction data indicative of user selection of the sponsored content item and second interaction data indicative of a navigation input during presentation of the interstitial content; based on the second interaction data, categorizing the user selection indicated by the first interaction data as either an accidental selection or an intentional selection; and taking an action based on the categorizing.
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13. A system comprising:
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a content management system for receiving a request for a sponsored content item and for providing the sponsored content item and associated interstitial content for presentation on a user interface, wherein the interstitial content is for presentation after user selection of the sponsored content item, wherein the content management system comprises; a categorization engine for performing operations comprising; receiving first interaction data indicative of user selection of the sponsored content item and second interaction data indicative of a navigation input during presentation of the interstitial content; based on the second interaction data, categorizing the user selection indicated by the first interaction data as either an accidental selection or an intentional selection; and taking an action based on the categorizing.
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Specification