Systems and Methods for Advertising to a Group of Users
First Claim
1. A method in a first communication device of advertising, the method comprising:
- determining that the first communication device is in proximity to a second communication device;
identifying a first purchase inventory associated with the first communication device;
receiving, from the second communication device, a second purchase inventory associated with the second communication device;
comparing, by a processor, the first purchase inventory to the second purchase inventory to identify an item in the first purchase inventory that is not in the second purchase inventory, the item associated with a positive user experience for a user of the first communication device; and
requesting a server to provide an advertisement associated with the item to at least one of;
the first communication device and the second communication device.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods are provided for targeting advertisements to a group of proximate electronic devices. According to certain aspects, an electronic device determines (710) a proximity to a second electronic device. The electronic device compares (725) purchase histories associated with the electronic device and the second electronic device to identify an item associated with the electronic device but not with the second electronic device. Further, the electronic device determines (730) that its user has a positive user experience with the item and requests (740) an advertising server to provide an advertisement for the item to the electronic device and/or the second electronic device.
59 Citations
20 Claims
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1. A method in a first communication device of advertising, the method comprising:
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determining that the first communication device is in proximity to a second communication device; identifying a first purchase inventory associated with the first communication device; receiving, from the second communication device, a second purchase inventory associated with the second communication device; comparing, by a processor, the first purchase inventory to the second purchase inventory to identify an item in the first purchase inventory that is not in the second purchase inventory, the item associated with a positive user experience for a user of the first communication device; and requesting a server to provide an advertisement associated with the item to at least one of; the first communication device and the second communication device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method in a network device of advertising, the method comprising:
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determining that a first communication device is in proximity to a second communication device; receiving a first purchase inventory associated with the first communication device and a second purchase inventory associated with the second communication device; comparing the first purchase inventory to the second purchase inventory to identify an item in the first purchase inventory that is not in the second purchase inventory, the item having a positive user experience for a user of the first communication device; identifying an advertisement associated with the item; and sending the advertisement to at least one of;
the first communication device and the second communication device. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. An electronic device comprising:
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a communication module capable of communicating data; and a processor coupled to the communication module, the processor configured to perform operations comprising; determining that the electronic device is in proximity to an additional electronic device, identifying a first purchase inventory associated with the electronic device, receiving, from the additional electronic device, via the communication module, a second purchase inventory associated with the additional electronic device, comparing the first purchase inventory to the second purchase inventory to identify an item in the first purchase inventory that is not in the second purchase inventory, the item associated with a positive user experience for a user of the electronic device, and requesting a server via the communication module to provide an advertisement associated with the item to at least one of;
the electronic device and the additional electronic device. - View Dependent Claims (17, 18, 19, 20)
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Specification