×

Systems and Methods for Buying Viewable Ad Space Based On Synchronized User Information

  • US 20140136342A1
  • Filed: 12/31/2013
  • Published: 05/15/2014
  • Est. Priority Date: 10/18/2013
  • Status: Abandoned Application
First Claim
Patent Images

1. An exchange system for selling advertising space, the exchange system including:

  • a first server in communication with a first database, wherein the first server performs first stages including;

    receiving a first request to bid on a first ad space for placement within content on a first user device, the request including a user characteristic;

    determining that the user characteristic is not associated with a user identifier in the first database;

    facilitating placement of an advertisement on the first user device;

    receiving additional information about the first user device; and

    creating a record in the first database that stores a user identity association with the user characteristic and the additional information;

    a second server remote from the first server and in communication with a second database that is remote from the first database, wherein the second database receives the record from the first database, wherein the second server performs second stages including;

    receiving a second request to bid on a second ad space for placement within second content on the first user device, wherein the second request includes the user characteristic;

    receiving the user identity from the second database;

    holding a real-time auction to sell the ad space in which the user identity to a first demand-side entity; and

    determining to self-bid in the real-time auction based at least in part on the additional information associated with the user identity.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×