SYSTEM AND METHOD FOR ANNOTATING A VIDEO WITH ADVERTISING INFORMATION

• US 20140140680A1
• Filed: 04/22/2013
• Published: 05/22/2014
• Est. Priority Date: 10/20/2011
• Status: Active Grant

• Current Assignee: Geun-Sik Jo
• Original Assignee: INHA Industry Partnership Institute
• Inventors: Jo, Geun Sik
• Granted Patent: US 9,930,311 B2
• Time in Patent Office: Days
• US Class Current: 386/241
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/43074 of additional data with content streams on the same device, e.g. of EPG data or interactive icon with a TV program
• CPC Class Codes: H04N 21/43079 of additional data with content streams on multiple devices
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4348 Demultiplexing of additional data and video streams
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/445 for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 9/8715 involving the mixing of the reproduced video signal with a non-recorded signal, e.g. a text signal

Abstract

Embodiments of the present invention provide a client terminal (e.g., user terminal or advertiser terminal) for displaying a video annotated with advertisement information. Specifically, among other things, embodiments of the present invention provide a client terminal including a video player module configured to receive video based on a user request. The client terminal also further includes an advertising information search module configured to receive an advertising information overlay. The client terminal further includes an advertising information display module configured to simultaneously display the requested video and the advertising information overlay on a display of the user terminal.

Claims

1. A client terminal for displaying a video annotated with advertisement information, comprising:

one or more processors, memory, or a display;

a video player module configured to receive video based on a user request;

an advertising information search module configured to receive an advertising information overlay; and

an advertising information display module configured to display the advertising information overlay with the requested video.

2. The client terminal of claim 1, wherein the client terminal is associated with one of a user, advertiser, or seller.

3. The client terminal of claim 1, wherein the advertising information overlay is related to at least one of the requested video, a video scene of the requested video, a video frame of the requested video, or a visual object in the requested video.

4. The client terminal of claim 1, further comprising an advertising information manager module configured to manage the overlay and the retrieved video as a composite.

5. The client terminal of claim 1, further comprising a video player module configured to display the requested video on the display.

6. The client terminal of claim 1, the advertising information search module further configured to search an advertising information server for an advertised information overlay based on at least one of the requested video, a video scene of the requested video, a video frame of the requested video, or a visual object in the requested video.

7. The client terminal of claim 1, wherein the advertising information overlay includes at least one of advertising information related to a product, data related to a visual object associated with the overlay, overlay display time, overlay display location, or overlay display criteria.

8. The client terminal of claim 1, the advertising information display module further configured to determine the presence and location of a visual object within a frame of the requested video, wherein the visual object is associated with the advertising information overlay, and display the advertising information overlay based on the location of the visual object.

9. The client terminal of claim 1, further comprising an advertising information extractor module configured to receive a message from an advertising information server and extract the advertising information overlay and video information from the message.

10. The client terminal of claim 8, the video player module further configured to display the requested video based on the video information.

11. The client terminal of claim 1, further comprising an advertising information generator module configured to generate the advertising information overlay and an advertising information synchronizer module to synchronize the advertising information overlay and the requested video.

12. The client terminal of claim 1, further comprising a user setup module configured to define a target user group, wherein the advertising information overlay is displayed when the user is a member of the target user group.

13. The client terminal of claim 9, further comprising a message transmitter module configured to transmit the message to an advertising information server.

14. A method for displaying a video annotated with advertisement information on a client terminal, comprising:

receiving video based on a user request;

receiving an advertising information overlay; and

displaying the advertising information overlay with a requested video on a display of the user terminal.

15. The method of claim 14, wherein the client terminal is associated with at least one of a user, advertiser, or seller.

16. The method of claim 14, further comprising identifying an object associated with the advertising information overlay and displaying the advertising information overlay based on the identification.

17. The method of claim 14, further comprising selecting a visual object in the requested video, confirming the visual object is associated with the advertising information overlay and object, and displaying the advertising information overlay based on the confirmation.

18. The method of claim 14, further comprising generating the advertising information overlay and synchronizing the advertising information overlay with the requested video.

19. The method of claim 14, further comprising defining a target user group and displaying the advertising information overlay when the user is a member of the target user group.

20. The method of claim 16, further comprising determining a first location of the object, displaying the advertising information overlay based on the first location, determining a second location of the object when the object moves, and displaying the advertising information overlay based on the second location.